Tinder is taking swipe-dating to home computers

Naomi Gordon

From Digital Spy

Dating app Tinder is now offering a brand new way for users to set up their next disappointing mid-week date meet like-minded singles: Tinder Online, a web-optimised version that can be used on your home computer's desktop rather than your smartphone.

Tinder Online is still accessed through your Facebook account, but is more squarely aimed at office-based, multi-tasking swipers, laptop lurkers and those who don't pack the mobile data plan for the app's image-heavy feed.

"When you start your birth as a mobile company, building for the web feels like you're going backwards," said Brian Norgard, head of product and revenue at Tinder. "Our DNA is mobile, so there was a learning curve involved in building something for a bigger screen.

"It was a challenge. There is a different skill set from both a design and user-behaviour perspective. What makes Tinder great on your phone might not make it great on the desktop, and vice versa."

The new online version is currently being tested out in Argentina, Brazil, Colombia, Indonesia, Italy, Mexico, the Philippines, Italy and Sweden, with an "everywhere" launch planned very soon.

"Tinder is present in more than 190 countries, and we've created new connections in every single one of them," continued Norgard. "With Tinder Online, we're thrilled to make the Tinder experience accessible and available for more users than ever, on any device, any platform, and through any browser."

This new desktop focus comes following a recent report that Tinder is running a secret members-only service for the rich and famous, where users have to be first nominated and then receive a specified number of invites before being allowed in.

While that may still be off-limits to most, at least a desktop version should up your chances through sheer work rate alone. Now don't let your boss catch you…

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