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Trump’s re-election rally shows a president with momentum, and one invulnerable to facts
Donald Trump’s political shadow has become pretty long over the past few years. And, despite our collective tendency to mock his love of overestimating the crowds that come to see him, the dude can fill a room.As the president meandered through his prepared remarks in Orlando on Tuesday night, Mr Trump showed just how easy this whole thing is for him. Stopping to consider the campaign slogan he hailed as the best in political history — the Make America Great Again thing that, to be fair, was first pitched by Ronald Reagan — he asked the Amway Centre what they thought of a new one.“If I lose, people are going to say what a mistake that was,” he said, before launching into a rough poll of the room to determine if his 2020 banners should say “Keep America Great”.Keep America Great won, if only because the pollster may have had something of a confirmation bias for his own performance. It was a theatrical call and return, and one that got the room chanting and the blood pumping.“But we’re not going to lose,” he said.The stadium, of course, roared for each. Just like it did when the president brought up his departing press secretary, Sarah Huckabee Sanders, for a quick couple of words. Just like it did each and every time the president mentioned the Second Amendment.All this is to say that, for all the polls that have dogged Mr Trump in recent weeks, it’s hard not to remember that just four years ago this man was hardly on the political radar. His campaign announcement — literally four years ago this past Sunday — included in the crowd some surprised and confused tourists who were pulled in off the street outside Trump Tower Manhattan. That guy on The Apprentice is running for president, who knew?Now, people are lining up 40 hours in advance to get into his rally. Vendors are following him around the country selling knock off MAGA hats, flags, and memorabilia, including some Democrats who know that there’s zeal and a quick $10 to be made off the first timers or the late risers who forgot their red hats in the closet at home. One guy said he had driven 18 hours from Ohio to be in Florida. Another put in at least 12 hours on the road Monday night into Tuesday.That’s not to mention that Mr Trump stands behind a presidential seal when he talks now. His every tweet is obsessively covered in the media, and analysed, and retweeted, and liked, and groaned at. Whether you like him or not, the reality TV star has the momentum of an incumbent, and a considerable following.It’s anyone’s guess what will happen during the “503 day campaign for America’s future” that Mike Pence described before his boss took the podium in Orlando (now 502, for those keeping count). Perhaps the president’s oratory style that includes a pinch of lies, and mistruths, and just general nonsense that doesn’t tend to say much about anything, but sounds like it might have be about something, will fall flat in a 2020 America that sees record stock market performance, but questionable wage growth for the every-man and serious questions for the American middle class.The polls certainly aren’t looking good for Trump’s chances against seemingly every Democrat in the general election. But, then again, when have they ever?The president likes to complain that the media doesn’t get the whole story right, and you can expect that in 2020. They don’t give him credit for his accomplishments, he says, and said in Orlando. The media, and the Washington elite he rails against, in spite of his current job title, are coming to get him, he said. During his rally, the president described the Mueller investigation and the fallout since as as an “illegal attempt to overturn the results” of the 2016 election, and noted he had won both that election and the battle since with the investigators who are analysing Russia’s meddling in that election. It’s all about winning, and Trump knows how to claim a victory even in the murkiest of circumstances. And, now he makes headlines every time he does.As the media in the centre of the Amway Centre on Tuesday ignored heckles from the MAGA crowd to write up fact checks on the president’s speech — where to even start? — it was clear from his supporters that the media’s interpretation of the facts don’t really matter to the 40 per cent or so of Americans who approve of the 45th president’s job performance.“He’s the greatest president we’ve ever had, his policies are great,” one supporter in Orlando said, highlighting that she loves he is trying to build a border wall, and that he’s deporting “illegals”.“He’s turned the economy around, he’s reduced unemployment,” another said, referencing economic trends that have been seen during this presidency, but had started long before during the Barack Obama years. Either way, Trump gets the win.“He’s one of the toughest presidents we’ve ever had,” said another.With polls showing him trailing most of his likely 2020 opponents, it will take some strength if the president hopes to win, too. He certainly has the tools for the job, including a campaign apparatus that claimed he raised $24.8m in the first 24 hours of his re-election bid. His supporters say he’s tough; now we get to see whether saying that can make it true.
For 100 days the White House hasn't held a formal, televised press briefing — and Donald Trump's 2020 election campaign launch proved why he sees no need for them.
The roughly 80-minute rally featured a myriad of false claims, exaggerations, and bashing of the press and Trump's Democrat opponents from the president, his family and a number of other speakers.
Trump sees himself as the communicator-in-chief: he doesn't need to play nice with reporters when he can take his message right to the people at the podium or via Twitter. The fact that his press representative is not being held accountable face-to-face every day by journalists gives Trump leave to ignore them as background noise.
At rallies, the press can’t answer back; on Twitter, the president is hardly going to engage in a testy dialogue with unsympathetic media. And the simple fact is that without the ability to engage, put someone on the spot and get them to admit they are wrong or issue a clarification — even better if it is on camera — all we have are two sides shouting into respective voids.
It works both ways. If Trump is so sure the media are writing "fake news”, why not get Sarah Sanders — or whoever will be her replacement — to challenge them in the briefing room? He won’t, of course, because the current arrangement allows him to mislead without any repercussions. Trump knows his ardent supporters will ignore fact-checks whether written, tweeted, spoken about on cable news or any other medium.
The president's key support base is in it for the long-haul, so Trump knows he can send his message directly to their phone, computer and television screens and they will see little else. The retweets will roll in, and the video clips will roll around the internet doing the job a press secretary would usually do.
On Tuesday night, for example, he wildly claimed that Democrats are for completely "open borders" — they aren't — while weaponising the "no collusion" element of the Mueller report on Russia and leaving the issue of at least 10 instances of possible obstruction, which Trump denies, hanging.
Trump also claimed that "our air and water are the cleanest they've ever been by far," when actually air pollution is increasing according to the American Lung Association. Trump's administration has also systematically removed Barack Obama-era rules on reducing the impact of fossil fuels, which is sure to have an effect. And as for water, the lead poisoning crisis in Flint, Michigan still hasn’t been solved. It’s hard to believe that water can be “the cleanest it’s ever been” when that continues in the background.
Those are just some of the times the president — at best — exaggerated his impact and at worst lied about it. The media can, and must, hold just statements up to the light — and given how few times the administration now crosses paths with journalists in a way that allows frank debate, we should all be worried.
Trump's message will always reach his supporters; in fact, he tweeted in January that he told Sarah Sanders "not to bother" with formal White House press briefings as "word gets out anyway". The damage done to the role of press secretary in the last two-and-a-half years has been significant, and the longer the silence continues, the more it plays into Trump's hands.
In the current climate, where political discourse is divided down huge fault-lines, much of the media is also struggling at times to reach those Trump supporters. The president knows what he needs to do to win in 2020: bring out the same people as 2016. As well as the Democrats, it is the media that needs to make inroads into reaching his base, and after years of “fake news” chatter, they will likely struggle.
Trump does not need to change; instead, he can just double down on the same gamble he made in 2016. Why fix something he believes isn't broken? If anything, he will only get nastier.