(Warning: There are some rather gory hair-transplant images below.)
Regular life in the 21st-century is image-obsessed enough without adding the pressures of being a reality TV star.
So it's understandable that, under the gaze of the media, The Only Way is Essex star James Lock has undergone a (let's be honest, gruesome) hair-transplant procedure.
Looking at the long-haired lothario, most people would agree that he already had a fantastic head of hair, but the 31-year-old wanted to make a change.
Taking to Instagram, Lock shared graphic images with his 712K followers, showing exactly what he was having done.
Explaining how it all works, the final picture wasn't for the faint-hearted as it showed the true price of having a new hairline implanted into your scalp.
If you want to see it, scroll through the gallery below – but seriously, brace yourself.