The first trailer for the reboot of Stephen King's It popped its head out of the shadows this week, and we were all drawn in by its allure.
So many of us went to say hello to totally harmless clown (honest) Pennywise that Deadline are reporting that It has broken the record for most trailer views in 24 hours.
The publication states that 197 million views were recorded globally from various platforms within the first day of the trailer going online.
While we're sure many of you watched the trailer more than once, it's likely that well over 100 million different people wanted to see Bill Skarsgård in action as the iconic clown.
The previous record holder was The Fate of the Furious (aka Fast & the Furious 8 aka Fast 8) with an apparent 139 million views, which seems rubbish in comparison, doesn't it?
This remake of It is actually the first of two parts. Titled Part One, The Losers' Club, the film will focus on the first half of Stephen King's story, which sees a group of kids encounter an otherworldly evil that takes on a recognisable face.
The second part of King's story follows the gang 27 years later, as they return to combat their nightmares. Will the film follow suit?
You can expect It to manifest in cinemas and scare you to death on September 8.
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