Music fans often find that music festivals bleed them dry but not as literally as Untold Festival in northern Romania.
The first-time festival is offering discounts and free tickets to fans who donate blood in a one-two punch of PR gold and replenishing the country’s poorly-stocked blood banks.
Untold festival is offering a 30% discount to anyone who donates blood at one of Romania’s 42 blood centres until July 24, as well as free one-day festival tickets to anyone who gives blood at a mobile unit in Bucharest or at the blood transfusion centre in Cluj-Napoca, where the festival takes place from July 30 to August 2.
Pay With Blood has already proven popular with hard-up music fans who don’t seem phased by the vampiric nature of the scheme - in fact, the whole thing was inspired by the legend of the blood-drinking Dracula who famously (albeit fictionally) lived in the region.
“Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome,” the festival’s director general, Bogdan Buta, told The Guardian.
In exchange for their blood, festival goers will get to party like it’s 2001 to a line-up featuring the Wu-Tang Clan, David Guetta, Armin Van Buuren and Tinie Tempah.