Twitch Doubles Down on Crypto, Gives Subscribers 10% Discount
Twitch is giving subscribers a 10% discount if they pay using cryptocurrencies.
The Amazon-owned company announced the deal on Saturday; users can pay in bitcoin, ether, bitcoin cash or litecoin.
A live-streaming platform popular with video gamers, Twitch had around 3.8 million broadcasters in Q1 2020 and around 1.44 million concurrent users as of March 2020.
Twitch introduced a cryptocurrency payment option in 2014 but quietly removed it in Q1 2019; it was brought back in June.
Offering a discount suggests the platform is encouraging its subscribers to use cryptocurrencies for goods and services rather than just as a speculative investment.
The company uses U.S.-based BitPay to process its crypto payments.
See also: YouTube Seeks to Dismiss Ripple Lawsuit Over XRP Giveaway Scams