Twitter rolls out new ‘Fleets’ feature and bottoms everywhere are having a field day

Patrick Kelleher
·3-min read

Twitter has rolled out its new “Fleets” feature, and bottoms across the world are having an absolute field day over it.

“Fleets” is a new feature on Twitter that will allow some tweets to disappear after 24 hours, similar to an Instagram Story.

As the bottoms among us will know, Fleet is also a popular brand of douche used by many in the LGBT+ community to make sure everything is clean and sparkling.

Queer people immediately took to Twitter to beg the social media giant to please, please, hire some LGBT+ people before making any further brand decisions.

Others pleaded with Twitter to tell the world what gay employee had come up with the name “Fleets”.

Meanwhile, others wondered if there were any gays on the Twitter team to begin with.

Twitter first announced that it was trialling the feature in March, and queer people, needless to say, went wild.

Announcing Twitter’s new feature at the time, product lead Kayvon Beykpour said: “Every day, people come to Twitter to see what’s happening. One of the unique things about Twitter is that ‘what’s happening’ is fuelled by people sharing their thoughts openly, through tweets. But sharing your thoughts publicly can be intimidating!

“People often tell us that they don’t feel comfortable tweeting because tweets can be seen and replied to by anybody, feel permanent and performative (‘how many likes and retweets will this get!?’).

“We’ve been listening to this feedback and working to create new capabilities that address some of the anxieties that hold people back from talking on Twitter. Today, in Brazil only, we’re starting a test (on Android and iOS) for one of those new capabilities. It’s called Fleets.”

Fleets will help people ‘join the conversation’ on Twitter, creators believe.

In a blog post on Tuesday (17 November), design director Joshua Harris and product manager Sam Haveson said: “Through our tests in Brazil, Italy, India, and South Korea, we learned Fleets helped people feel more comfortable joining the conversation – we saw people with Fleets talk more on Twitter.”

They added: “Those new to Twitter found Fleets to be an easier way to share what’s o their mind. Because they disappear from view after a day, Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings.”

But those at the social media giant did not reference the feature’s unusual – and unfortunate, depending on your perspective – name.