Tyneside technology giant Sage buys Barcelona firm as expansion continues

Graeme Whitfield
·2-min read
Sage offices at Cobalt Business Park in North Tyneside
-Credit: (Image: Newcastle Chronicle)


Technology giant Sage has announced the acquisition of a Spanish firm that supports companies to simplify sales processes.

Barcelona-based ForceManager has developed a mobile tool designed to help sales teams work more efficiently and achieve their goals faster. The value of the deal has not been revealed, but Tyneside-based Sage said it reinforced its commitment to innovation and supporting SMEs with the tools they need to succeed in their day-to-day operations.

The company hopes that ForceManager’s technology will allow Sage customers to more effectively track portfolios, budgets, opportunities, contacts, and team collaborations. ForceManager has more than 1,000 customers and operates in markets around the world, including Europe, the UK, and North and South America.

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Following the deal, the Spanish firm’s technology will continue to be available as a standalone solution for both Sage and non-Sage customers.

José Luis Martín Zabala, managing director of Sage Iberia, said: “ForceManager’s high-level technology, available in several Sage solutions in Spain and the UK, together with the talent of colleagues joining Sage, confirms our strategy of delivering sustainable and efficient growth for businesses through innovation and investment in AI.”

Oscar Maciá, CEO of ForceManager, said: “When we launched ForceManager, we recognised the immense value of integrating sales processes with companies’ transactional systems and unifying management platforms. This level of integration is crucial to driving business productivity.

“Now, joining forces with Sage, a global leader in accounting, finance, HR and payroll software, presents an incredible opportunity to empower millions of SMEs to increase sales and achieve greater business success.”

Sage, which specialises in accountancy and admin technology for small and medium-sized businesses that aim to give business leaders more time to spend away from admin, will report full-year results later this month. It has been targeting growth through both acquisitions and organic means, with the deal for ForceManager being its third swoop for an overseas business in recent months.

In September it announced a deal for Infineo, a business based in Nantes, France, which specialises in decision-making reporting and data visualisation software for businesses. And last month it announced the acquisition of Anvyl, a New York-based technology firm focused on the high-growth supply chain software sector.

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