UK tourists warned of common mistake that costs West Midlands holidaymakers £250k a year

A warning has been issued to people booking holidays on Black Friday after a common mistake caused more than half a million pounds to be lost last year in the region alone.

Action Fraud received 6,640 reports of holiday fraud in a 12-month period, with holidaymakers across the country losing a combined total of £12.3 million. Almost 350 of these reports were made to West Midlands Police, with the average victim left £1,500 out of pocket.

With Black Friday approaching, the UK Civil Aviation Authority (CAA) is urging tourists to research their holidays thoroughly to avoid getting caught out by hidden costs or booking through fraudulent companies.

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Michael Budge, head of ATOL at the CAA, said: "In the run up to Black Friday, we are encouraging people to research thoroughly before booking their next holiday, as there can be a risk of getting caught out by hidden costs and extras, or potentially booking with fraudulent companies.

"We urge consumers to check for ATOL protection, book by credit card where possible and take out travel insurance to offer layers of financial protection for their next package trip."

Recent data shows that Brits are planning on spending an average £2,525 each on their next summer holiday. The CAA, which runs the ATOL scheme, is urging consumers to use its Check an ATOL tool to make sure their holiday provider has an ATOL Licence.

Holidaymakers can avoid unexpected costs and scams by researching the company online to ensure it's credible, checking the website address and not clicking links from unsolicited messages, paying using a credit card when shopping online and looking for an ATOL logo on the website, or a membership with ABTA, the Association of British Travel Agents.

When creating an account on a travel website, use a strong password and set two-step verification when available, beware of unrealistic holiday deals, only fill in mandatory details when making a purchase and avoid storing payment details.

Anyone who believes they've been a victim of fraud should contact their bank immediately and report it to Action Fraud online at actionfraud.police.uk or by calling 0300 123 2040.