Molly-Mae Hague's comments about everyone having the same chances of success have continued to divide opinion, as Ulrika Jonsson and Karren Brady both weighed in on the row.
The former Love Island star, 22, is now the creative director of fast fashion brand PrettyLittleThing after appearing on the reality show and a clip from a 2021 interview has resurfaced in which she offended many by claiming "if you want something enough you can achieve it".
In the chat with YouTube channel Diary of a CEO, she claimed: "I've worked my absolute a**e off to get where I am now," and defended previous comments that "we all have the same 24 hours in a day".
After the clip went viral again, Jonsson wrote in her Sun column: "As if it wasn’t mindless enough to suggest we all have the “same 24 hours in a day as Beyonce”, suggesting young people can achieve whatever they want if they work hard enough, she has now added ignorance to injury by claiming she works her a**e off."
She also added of Hague's interview: "It was worryingly insulting on many levels."
Asked what she thought of the reality star's comments in an interview, Brady admitted she had no idea who Hague was, but once the controversy was explained she seemed to think that Hague's stance was a fair one.
Lord Sugar aide Brady said: "Was the criticism that it’s not about hard work, it’s about her being on the show? As far as I know that show has been on a long time and quite a lot of people have been on it and none of them have seemed to share the same success she has, if all of the things you’re saying are true.
"There’s no doubt that she’s worked hard to achieve what she wants and rather than being critical of that, she should be praised.
"Opportunities come, it’s what you make of those opportunities, and you never really know what you’re capable of until you try. She’s turned it into a success and we should admire people like that."
Brady is set to welcome Claude Littner back in next week's interview rounds of The Apprentice after a serious electric bike accident forced him to miss most of the series.
Watch: Molly-Mae finally addresses criticism after she said 'we all have 24 hours in a day'