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Under Armour sparks outrage after dropping its sponsorship of a hunter whose husband speared a bear
Under Armour has ended its sponsorship of a female hunter after her husband fatally speared a bear, and now the couple's supporters are threatening to boycott Under Armour as a result.
The company dropped Sarah Bowmar, the wife and hunting partner of US hunter Josh Bowmar, in response to a video showing Josh killing a bear with a spear in Alberta, Canada, Reuters reports.
Many people were outraged by the video, which Sarah filmed, saying it showed an inhumane way to kill a bear. The Alberta government responded by outlawing spear hunting, and it is now considering filing charges against Josh.
After customers threatened to boycott the company, Under Armour bowed to the pressure and dropped Sarah.
"The method used to harvest this animal was reckless and we do not condone it," Under Armour spokeswoman Danielle Daly told Reuters.
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Now Under Armour's decision is sparking fresh outrage among the Bowmars' many supporters.
"After throwing the Bowmar under the bus I will not buy any Under Armour product again and will strongly encourage others not to purchase your products, unless you reinstate Sarah Bowmar as a sponsor," Phil Meyer wrote on the company's Facebook page. "For a company to stab hunters in the back after so many of us have used and endorsed your products is intolerable!"
"It will be interesting watching your whole hunting line of business go down the toilet," Stan Smyla wrote.
"I guess the liberals are in charge of UA now," another Facebook user wrote. A fourth added: "Better just make a UA line that caters to skinny jeans and manbuns, cause that's all you will have at this rate."
A petition to reinstate Sarah Bowmar's sponsorship deal has reached 6,400 signatures as of Tuesday morning.
Under Armour did not respond to a request for comment.
Sarah Bowmar released the following statement to her more than 1 million followers on Instagram:
"I love and care about all of you and wanted to let you know that due to recent circumstances and media attention of a LEGAL hunt, @underarmour and @uahunt have terminated their relationship with us due to international social pressure from anti hunters. It really breaks my heart, we lived and breathed the brand for years and gave them everything that we had. We will never speak ill of the company. Just wanted to let everything know our current situation and how heartbroken we are when we did nothing wrong. Receiving that phone call was one of the hardest things I've ever went through. Don't be silent in this. If this bothers you — please reach out to UA and let them know."
She responded to critics on Twitter, saying she and her husband eat bear meat and that they had "bear fajitas" after the hunt:
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Josh's side of the story: https://t.co/pJsnHSSa8a
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https://twitter.com/mims/statuses/767514044563591168
We eat bear. And it's delicious. https://t.co/f7D8S24fC7
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Didn't I just answer you...? We had bear fajitas that night. https://t.co/leT2vZRrq8
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I didn't even do the hunting! I was the one filming and I got dropped. https://t.co/U65HEtg0OR
She also joked that at least she can still wear her Lululemon leggings:
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At least I can wear my lulu leggings again💁🏽💁🏽💁🏽💁🏽💁🏽💁🏽💁🏽
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