Following the shocking incident in which a passenger was forcibly removed from a United Airlines plane, the company is now set to reimburse all those on board.
Earlier this week, footage went viral of passenger Dr David Dao being dragged out of his reserved seat and down the aisle of the plane by three police officers after no passengers volunteered to leave the flight when it was overbooked.
It has now emerged that the airline is offering compensation to all the passengers of the flight – 3411 – for their tickets.
However, some people feel this isn't enough:
This seems... pointless. It's either just a PR move or "compensation in lieu of talking to the media" https://t.co/sr2dK0zD8g- 🔆Don Day (@DonLDay) April 12, 2017
@CNBCnow Compensation? Will it be cash? Will it be a voucher for a United flight?- Keith_Simonian (@Keith_Simonian) April 12, 2017
Or will it be a voucher for use on a nonviolent airline?
What about all of us who lost faith in humanity from watching that video https://t.co/56qzpnf4FR- Don't @ Me (@DoNotAtMe_) April 12, 2017
It only took a billion dollar loss to do so https://t.co/FXHAhuDPfb- BRAD RADCOCK (@Stuntastic210) April 12, 2017
Caught in a clear PR disaster, United's CEO Oscar Munoz responded to the incident a few days ago, expressing his "outrage, anger and disappointment" at the events.
"I share all of those sentiments, and one above all: my deepest apologies for what happened," he said in a statement to the company's "team".
"Like you, I continue to be disturbed by what happened on this flight and I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way."
He said that the airline took "full responsibility" for what happened, adding: "I have committed to our customers and our employees that we are going to fix what's broken so this never happens again.
"This will include a thorough review of crew movement, our policies for incentivizing volunteers in these situations, how we handle oversold situations and an examination of how we partner with airport authorities and local law enforcement."
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