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UPS deleted a viral tweet about shredding children's letters to Santa Claus

UPS
UPS

Scott Olson/Getty Images

  • UPS deleted a viral tweet about shredding letters addressed to Santa Claus. 

  • On Sunday, the brand tweeted: "If your child addresses a letter to the North Pole, you can leave it with us. We do shredding."

  • The tweet had been retweeted close to 5,000 times and liked more than 15,000 times when it was deleted on Monday afternoon. 

UPS has deleted a viral tweet about shredding letters to Santa Claus. 

On Sunday, the brand tweeted: "If your child addresses a letter to the North Pole, you can leave it with us. We do shredding." 

Over the next day, the tweet quickly went viral, with almost 5,000 retweets and more than 15,000 likes. 

ups tweet
ups tweet

USP Twitter

Then, at about 2:20 p.m. ET on Monday, the tweet was deleted.

The deletion came after UPS' tweet prompted backlash and horror on Twitter.

Shredding letters addressed to Santa Claus' North Pole address is, after all, pretty dark.

Tweet Embed:
//twitter.com/mims/statuses/1074720153131200512?ref_src=twsrc%5Etfw
Can you also flip off my child and tell him there is no Santa for an additional cost? Tweet Embed:
//twitter.com/mims/statuses/1074654501490049026?ref_src=twsrc%5Etfw
WHO HURT YOU?!? Tweet Embed:
//twitter.com/mims/statuses/1074676635410952193?ref_src=twsrc%5Etfw
Shredding one dream at a time.

The person running UPS' Twitter account also appeared to struggle to distinguish backlash to the tweet from more general issues customers were dealing with.

Tweet Embed:
//twitter.com/mims/statuses/1074672784352141313?ref_src=twsrc%5Etfw
Sorry to hear that you may be having an issue or frustration with us. We would be glad to help you with your concern. Could you please provide additional details including any tracking numbers, your full address, and phone number in a direct message? Thanks - ^DC https://t.co/ujZPVLwRra

UPS did not immediately respond to Business Insider's request for comment on the now-deleted tweet.

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