Vicky Pattison has claimed that the 2017 winner of I'm a Celebrity, Georgia 'Toff' Toffolo, had an unfair advantage because of her day job.
The Geordie Shore star suggested that reality TV stars such as herself, Toff and last year's Queen of the Jungle Scarlett Moffatt are more used to having cameras around them 24/7 than a lot of their fellow campmates.
Vicky told the Daily Star: "It's no coincidence me, Scarlett Moffatt and Toff, who all make our living being ourselves on TV, have won.
"Hand on heart, I do think it's an unfair advantage. We are used to reality TV and having cameras on us all the time.
"These sports stars, or former popstars, are great but they lack the level of self-promotion we have."
Pattison went on to insist that she agreed both Toff and Scarlett deserved to win, concluding: "Our reality TV backgrounds have stood us in good stead."
Vicky took the I'm a Celebrity crown back in 2015 after achieving fame on Geordie Shore between 2011 and 2014, while Gogglebox star Scarlett triumphed in 2016.
Since coming out of the jungle, Toff has admitted that she's found the reaction of the public "really overwhelming".
"You become a bit institutionalised in there because as it went on there was less and less of us, so you really don't engage with anyone apart from your campmates," she said last week.
"And then going over that bridge I was a bit taken aback. I'm am normally so talkative and when it all happened I didn't really have anything to say."
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