Victoria Beckham says you're never fully dressed without a smile (or one of her t-shirts)

Karen Dacre
Dave Benett

Victoria Beckham may be as famous for her poker face as she is for her fashion brand, but she remains determined to change opinion.

Looking jolly, the designer, 44, unveiled the latest instalment of her diffusion line, Victoria by Victoria Beckham, including a slogan T-shirt reading “smile”.

“There’s always a sense of humour to what we do,” said the former Spice Girl.

“People think fashion stole my smile; this is proof that it didn’t.”

Beckham told a small group of industry insiders invited to view the collection that she had been inspired by Riviera life. As her Instagram feed confirms, she’s had ample opportunity to hone her nautical aesthetic of late, having spent the day with Sir Elton John on his yacht in the South of France.

For the VVB woman who cruises, or at least dreams of sailing away from it all, there were lightweight shirt dresses, printed boxers and pyjama silks. Delivering fashion to a globally minded consumer has always been a objective for Beckham. Accordingly, there are clothes for all weathers: shorts, crochet sweaters, as well as tailoring. It’s been a busy week for Beckham, whose debut at London Fashion Week spanned an accomplished catwalk show in Mayfair and an after-party to celebrate 10 years in fashion, where she ended the night dancing on tables.

Winding up proceedings yesterday, she said: “The reception here in London has been amazing, I’m so happy to have shared a platform with so many inspirational designers that I personally really love. I couldn’t have asked for more.”