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Sony's Waterproof Walkman Sold in Bottle of Water

Sony’s underwater MP3 player, which was launched last year, is being marketed in New Zealand in an ingenious way. To drive home the device’s usefulness, the local StopPress and DraftFCB marketing agencies decided to stock vending machines at gyms with “bottled Walkmans” – getting the product to swimmers just when they needed it. Credit: StopPress/DraftFCB