On Monday, it was announced fully vaccinated UK travellers will be able to visit the US from November.
Almost instantly, the Virgin Atlantic site crashed.
And now the brand has confirmed bookings to the US have increased by more than 600 per cent on Monday night compared to the same time last week.
New York had the most bookings of any US city overnight while bookings to destinations such as Orlando up 11 fold, Miami nine fold and Las Vegas eight fold.
Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic, said: “Following the gradual relaxation of travel restrictions, we’ve seen demand increase to many of our global destinations, but the USA has always been our heartland.
“We are simply not Virgin without the Atlantic and I’m thrilled we’re finally able to return to the country that’s so important to us. We’ve missed flying our customers to the USA and we can’t wait to welcome them back on board for their American adventures soon.”
The US is runway ready 🇺🇸
America is reopening from November for fully vaccinated travellers from the UK, and we can’t wait to fly you there.
— virginatlantic (@VirginAtlantic) September 20, 2021
The travel provider also said flights to the Caribbean have risen 50 per cent week on week.
The half term week and Christmas were among the most popular times for bookings.
Bookings to Pakistan have increased by nearly 300 per cent since the country was taken off the red list last week.
Flights from London to India were up by nearly 100 per cent.
On Monday, Prime Minister Boris Johnson said he was “delighted” that US President Joe Biden is “reinstating transatlantic travel”.
He added: “It’s a fantastic boost for business and trade, and great that family and friends on both sides of the pond can be reunited
Around 3.8 million British nationals visited the US every year prior to the pandemic, according to the Foreign, Commonwealth and Development Office.