As we approach the final of The Voice UK this weekend, attention turns to the topic of the winner's post-show success.
What that usually means is checking how the winner's single fares in the charts (not so well, generally), but The Voice is doing it differently this time.
This year, instead of immediately releasing a track, the victor's final song will be added to your favourite streaming platforms, including Spotify, iTunes and Apple Music.
After that, this series' champion will be sent straight into the studio alongside a top production team to work on their very own EP, which will be released in the weeks following the competition.
So, there'll be no winner's single from Jamie Miller, Mo, Michelle John or Into The Ark – there'll be a whole EP instead. That's got to be an upgrade, right?
The EP will debut at the same time as the broadcast of a one-off special on ITV titled The Winner's Story, so it looks like every effort has been made to prevent the usual process of the champion fading into obscurity.
It's something which last year's winner, the former Liberty X star Kevin Simm, presumably wishes had happened to him.
When asked if he'd be returning to the Voice studios to perform for this weekend's final, he quipped: "No, unfortunately I missed the season where they go on to support you afterwards." 🙈
The Voice UK concludes this Saturday and Sunday (April 1 and 2) on ITV.
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