Volvo messes with Westfield London parking spaces to promote V60

feedback@motor1.com (Sam Burnett)
Volvo V60 celebrates modern families

The Swedish carmaker has come up with new icons for the family section.

Volvo is marking the launch of its new V60 estate by messing with the family parking spaces at Westfield. 

The Swedish carmaker says it is celebrating the ‘rich diversity of the modern family’ with new icon designs that can be see at Westfield London in Shepherds Bush, where the rich diversity of the modern family can be seen queuing for Nandos on a Saturday. 

The trial icons align with the theme of Volvo’s TV advertising campaign for the new V60, ‘The New Family Model’. The company says that the definition of family has changed over the years, and that its revised markings reflect those changes. The new icons show different types of families, including same-sex couples, single parents and nuclear families. 

More Volvo V60 news:

Volvo is testing a hot V60 – could the R badge be returning?Volvo announces V60 pricing for the UK

Volvo’s head of marketing strategy, Mike Johnstone, said: ‘The introduction of the new V60 gives us the ideal opportunity to celebrate the modern family in all its guises. As the contemporary iteration of our mid-size family estate, the V60 perfectly reflects our human-centric approach to car design which aims to make its owners’ lives easier and safer.’

The new Volvo V60 will be present at Westfield London this weekend (6-8 July) so that potential customers can take their own families for test drives to see how the car might fit in with them. Volvo is planning to have a special billboard at the venue to display family photos with the cars. 

The new V60 goes on sale in the UK on 14 July priced from £26,145. It comes with the option of a wifi hotspot so that the whole family can stay online. Volvo also says that it has fitted the car with its latest range of safety systems, including the newest version of its City Safety package, which helps to avoid collisions. Volvo has stated its vision that no one should be killed or seriously injured in a new Volvo from 2020. 

Want to see behind the scenes of the Westfield icons? Watch the video below.