Britain has a simple choice. Vote Sunak, get Labour – or vote Reform, get change

Richard Tice addresses a crowd in Clacton-on-Sea
Richard Tice addresses a crowd in Clacton-on-Sea

A remarkable thing has just occurred. The latest survey from YouGov, the Rolls Royce of pollsters, shows Reform UK overtaking the Tories. The electorate has come to a clear conclusion: voting Tory again and again, trusting their promises to cut migration but always being betrayed, is akin to madness.

Importantly, this shift is taking place across age groups: we have double the support of the Tories in the 18-24 age cohort, and we lead with every band under 65. Other pollsters are also showing upwards momentum for Reform.

Something is happening out there in homes across the country. People believe in our common sense policies that put British workers and businesses first. It’s clear that voters want straight-talkers, not more waffle.

Competition is a fundamental conservative principle and we are outperforming the Tories on policy, trust and conviction. Our aim now is to build on this momentum, accelerating to victory in as many as forty seats over the last three weeks of the campaign to July 4th.

The electorate increasingly understands that a vote for the Tories is a wasted vote, helping only Labour. The two parties both offer socialist policies of varying hues. They are united in their predilection for high taxes, a big and bullying state, mass immigration and the job killing Net Zero agenda.

Reform is different. We are a fast growing, entrepreneurial political revolt, run by people with a long track record of success. We know how to make things happen, how to fix things and get results. We make rapid decisions based on experience and real gut instinct. We will make mistakes, but the key is not being afraid to admit when we have and then to put things right.

The movers and shakers in Reform come from the business world – that’s why we will be signing a “Contract with You”, the British people, this coming Monday. Voters rightly associate manifestos with broken promises and false dreams peddled by the boring policy wonk politicians who have come out of think tanks or the public sector. These people have no experience of running companies in a competitive world or extracting real value for money. That’s why they have ruined our country. We will do better.

We are the sole party of low taxation with plans to take millions of the lowest paid workers out of income tax altogether by lifting the Personal Allowance to £20,000.

We are the sole party of smart, not mass immigration, committed in our Contract with You to deliver zero net immigration, while the Tories have opened our borders to record numbers.

We are the sole party with a serious plan to fundamentally reform healthcare, still free at the point of delivery, to improve outcomes, target zero waiting lists, and reduce pressure on the NHS.

We are also the sole party standing for value for money for hard-working British taxpayers. Only Reform will junk the wasteful, anti-growth Net Zero agenda, unleashing British industry and entrepreneurship once again and saving tens of billions of pounds in the process.

Where Labour and the Tories offer economic decline and societal breakdown, Reform represents the workers. We have the vision – and we now have the electoral critical mass – to become the real opposition and take the fight to Labour over the next five years.