Waitrose warns over new store rules and urges shoppers 'don't forget'
Waitrose has issued a warning to shoppers over new rules which have come into effect THIS WEEK. Waitrose is once again planning to use the lure of free coffee to entice shoppers into its stores, even if they do not make a purchase.
In an email to customers informing them of the change from January 27, Waitrose said: “You’ll be able to get your free hot drink without buying anything in store first. Don’t forget your reusable cup!” In a statement, Waitrose said: “Some of our My Waitrose members like to have the free coffee before they shop or during the shop, rather than afterwards, so we are just offering a bit of flexibility in response to customer feedback.”
There were queues at coffee stations and complaints from customers that the offer was attracting the “wrong type of shopper” when Waitrose introduced the perk in 2013. The scheme was scrapped during the Covid crisis, but reintroduced in November 2022 – again for customers making a purchases.
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The chain said: "We've partnered with the Nero Roasting Company to offer coffee made with Rainforest Alliance Certified beans, using Nero's coffee roasting and blending expertise. The free hot drinks offer will include americanos, lattes and cappuccinos, with tea available, too.
"Prefer your coffee at home? We also have the full selection of Caffè Nero products – including capsules, ground coffee and whole bean coffee – in store and online." You can access your digital myWaitrose card either via our App or our website. On our App you will be able to find a 'myWaitrose card' icon on the App's homescreen, which will lead you to your myWaitrose even with no internet connection.
The retailet advises: "On our website, your myWaitrose card is shown in the Card & Details section of your myWaitrose account. When in store, simply scan your digital card at checkout. When shopping online, your myWaitrose card is automatically applied to online orders.
"Scan the barcode at checkout in store using your mobile phone or open the app and access your card at checkout even with no internet connection."