Ever wondered what happens to the crumpets that don’t quite make the cut in the factory? Whether they’re too holey, or not holey enough – it would be nice to know that they go on to live full lives, despite being ‘wonky’.
Well, the great news is, whereas the wonky crumpets may have been simply discarded in the past (sad times), they are now being given new leases of life thanks to Warburtons’ new product: The Toasted Crumpet IPA.
That’s right – those guys are Warburtons have started using them to make a delicious beer. The bakery company has teamed up with Toast Ale – a company, which makes beer with surplus fresh bread – to craft the first ever crumpet beer.
In case you were wondering how it all works, Toast Ale replaces some of the malted barley you would usually use to make beer with crumpets, which extracts starches and sugars and breaks them down into fermentable sugars. This means that the crumpet does more than just flavour the beer.
Darren Littler, Head of Product Innovation at Warburtons, said: “We’re thrilled to announce an innovative way of utilising our ‘wonky’ products whilst celebrating the nation’s love of crumpets in a whole new way.
“Not only are we proud that Crumpet Beer is our first non-baked product we’ve ever launched, there’s nothing ‘butter’ than this cold brew teamed with a plate of warm crumpets!”
James King, Marketing and Brand Manager at Toast Ale added: “Our mission remains to brew beer that is planet-saving and palate-pleasing, and we couldn’t be more excited to venture into the world of crumpets.
“As a British staple, they bring something hole-y different than our bread brewed beer, with a unique taste. We will continue to toast change and hope everyone loves this new Crumpet Beer as much as we’ve loved brewing and tasting it.”
You can get your hands on the Warburtons x Toast Ale Crumpet Beer on Toast Ale’s website for £28 for a pack of 12 x 330ml bottles.
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