We're only days into November, so you know what that means: the flood of Christmas adverts is well and truly under way.
The latest addition to the 2017 Christmas ad collection is courtesy of Debenhams, and it's a gorgeous festive fairytale that will get even the Scrooges of the nation feeling warm and fuzzy.
And distinctively Christmassy, of course.
Starring Ewan McGregor as the fairy godfather of our dreams, Debenhams' latest Christmas campaign is a modern take on the classic Cinderella story.
That is, if you swap the glass slipper for a crystal-studded stiletto and a countrywide quest to find a shoe that fits to social media.
The ad, which tells customers "#YouShall find your fairytale Christmas", is not skimping on its promise either – because the Jenny Packham-designed shoe in the story is yours to buy.
The limited edition shoe, which was created especially for Debenhams' Christmas campaign, will be on offer to customers in select stores for £99. Happy endings do exist, after all.
If that's not enough to get you in the festive spirit, then perhaps you should pay a visit to Debenhams' flagship stores later today (November 10), where staff will be doing everything they can to make your Christmas come early.
As the clock strikes 12 this midday, stores across the country will be channelling their inner-fairy godmother and handing out gifts including glass slipper decorations, free coffee and gift cards to its customers.
We suddenly don't even care that it's November anymore.
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