SKIMS is launching its new innovation on Oct. 31 and is donating a portion of the proceeds to combat climate change
Kim Kardashian is feeling extra perky about her latest SKIMS launch.
On Friday, Kardashian's solutionswear brand announced the launch of its "Ultimate Nipple Bra," a push-up undergarment featuring a built-in faux nipple for a braless effect.
The piece is the newest addition to the SKIMS Ultimate Bra line, which features cups designed to achieve natural-looking roundness and enhanced cleavage.
Fans will be able to get their hands on the item on Oct. 31, but its retail price is yet to be released.
Kardashian, 43, models the design in a cheeky new video campaign, cosplaying as a sexy scientist dressed in SKIMS.
“The earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking," she says while typing on a computer. "And I’m not a scientist, but I do believe everyone can use their skills to do their part."
The clip cuts to the star pointing at a detailed diagram of the nipple bra. “That’s why I’m introducing a brand new bra with a built-in nipple, so no matter how hot it is, you’ll always look cold,” she promises.
She then sits on a desk, tosses her hair and declares, “Some days are hard, but these nipples are harder. And unlike these icebergs, these aren't going anywhere,” just as the camera zooms in to her chest.
Lastly, she unveils the product in a sultry topless shot that shows her posing with her hair blowing in the wind.
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As a part of the campaign, SKIMS will be launching 10% of sales from the drop to 1% for the Planet, a global organization that encourages businesses to give back to the earth after using its resources.
The partnership is a part of SKIMS ongoing commitment to climate change and its investment in advancing carbon removal technology.
The trio brought a new level of sexy to the brand, baring their abs and toned physiques in tight-fitted undergarments for the photo shoot.
“The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody,” Kardashian, founder and creative director, said in a statement. “I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.”
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