Yahoo News Watch Little Mix's body-positive music video 'Strip'
Little Mix are receiving praise for the body-positive message in their latest music video 'Strip'.
The new track sees the pop group pose naked with words including "ugly", "slutty" and "fat" written all over their bodies.
Its lyrics include: "Jiggle all this weight, yeah you know I love all of this / Finally love me naked / Sexiest when I'm confident".
In a post on Instagram, the band said they wrote the song to "encourage and empower people to be who they are".
"We have loved sharing all these incredible, inspirational women and their stories with you. And we have a little surprise A few months ago, we invited all the women to be a part of our brand new music video for #Strip," they said.
"Strip is a really special song from LM5, it's all about standing proud and we wrote it to encourage and empower people to be who they are. We were lucky enough to have the amazing @rankinarchive bring our vision to life in partnership with @youtubemusic! We co-directed this video and are so incredibly proud of it."
A post shared by Little Mix (@littlemix) on Nov 14, 2018 at 11:02am PST
Speaking to the BBC about the new song, Jesy Nelson said: "We're talking about stuff we've wanted to speak about for ages.
"We've all suffered from body confidence and negative comments, and up until now we didn't really have a song we felt addressed everything we needed to."
Little Mix's message has been embraced by fans, with many using the hashtag #StripForLittleMix to share their stories of empowerment.
as a kid i used to hate my curls with passion, got bullied for it a lot, got called awful names etc. but the older i got the less i cared. Leigh was & still is a big part of my journey, she helps me embrace my curls & showed me that they’re beautiful #StripForLittleMix pic.twitter.com/flFsvmeDZh
- cherise ¹²⁷ (@breakfreeleigh) November 14, 2018
I used to cry every day because I wasn’t who I wanted to be and wasn’t liked by nasty people who used to treat me like rubbish but consequently don’t even matter to me anymore. Now I’m happy and thriving in positive energy. Thank you LM❤️❤️❤️❤️ #StripForLittleMix pic.twitter.com/xaXY5GTELC
- Kii (@kyperrett) November 14, 2018
I never upload photos of myself on Twitter because I just didn't feel comfortable with it, but seeing what @LittleMix have done today has made me be proud of who I am. #StripForLittleMix💜💚💙❤💛 pic.twitter.com/lniSceurp7
- jack🖤 (@justaboymixer) November 14, 2018
It was announced earlier this month that Little Mix had split from Simon Cowell's record label SyCo just days before the release of their new album LM5.
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