We know that a fair few of this year's Love Island contestants have courted fame – meetings with The Only Way is Essex producers, appearing on Taking New York, being in Blazin' Squad – but none of these moments are more awkward than Kem's 'acting' debut.
In an advert for Shell, Kem and his barber mate Myles explain the difference between diesel and petrol... we're not sure why they are qualified but some marketing person thought their 'everyday experts' series was so #relatable.
Here is the advert, which is just as cringey as you're expecting it to be:
Of course it ends with Kem beatboxing, of course it does.
Kem is one of the favourites to win Love Island this year, but a lot of people want him to win alongside Chris, because their bromance with each other is just too much.
We've rounded up 12 reasons why they should ignore the rules and get with each other.
Meanwhile, Love Island rejectee Johnny appeared on Good Morning Britain today and went head-to-head with the human embodiment of Marmite, Piers Morgan.
The host tried to make Johnny appear stupid by asking him questions about the Chancellor of Germany and on-the-spot maths, before the former contestant hit back by saying that Piers Morgan is clearly not the key demographic.
Love Island airs nightly at 9pm on ITV2.
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