Wellness brand loved by Coleen Rooney and Paddy the Baddy opening in Liverpool ONE

A nutrition and wellness brand which is loved by celebrities including Coleen Rooney and Paddy the Baddy is set to open a new store in Liverpool ONE. Applied Nutrition's new retail venture will be opening its doors just in time for Christmas at the city centre shopping complex.

Applied Nutrition will open its first ever pop-up store in the heart of Liverpool ONE on Saturday, December 7. The pop-up is set to showcase the brand’s popular range of products including pre-work out supplements, protein powders, vitamins, protein waters and other wellness and fitness products.

Applied Nutrition's products have earned the loyalty of celebrities including Coleen Rooney, who is a brand ambassador, and UFC star Paddy "The Baddy" Pimblett. The pop-up store will be offering product giveaways, product sampling, celebrity appearances, and a live DJ when it launches next weekend. The store will be shared with fashion brand Yelir.

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The retail space marks a significant milestone for Applied Nutrition, following its tremendous global and online success. The pop-up in Liverpool ONE is the first physical retail space the company has ever taken over, further expanding its footprint in the UK and globally.

Recently, Applied Nutrition also achieved a major business milestone by floating on the London Stock Exchange. The company's products, which range from protein powders to vitamins and supplements, are now sold around the world.

Thomas Ryder CEO of Applied Nutrition, said: "We’re looking forward to opening our first-ever pop-up store at Liverpool ONE, and we couldn’t be more excited to invite our loyal customers and fans to experience the brand in a completely new way. We feel these pop up store opportunities in certain locations are a great way to attract new consumers to the brand and to engage with our existing loyal customer base.

"Partnering with Yelir has a great synergy for us too. Both Yelir and Applied Nutrition are dynamic premium brands from the North West of England and have loyal followings. I am delighted we are coming together in this way. Our goal has always been to make wellness and fitness more accessible, and this pop-up is a great way for us to engage directly with our community. The pop-up store will offer a wide range of Applied Nutrition's popular products as well as the Yelir performance range.”

The past decade has been very busy for Tom. In 2014, having run a sports nutrition shop in Kirkby and worked in wholesale, he set up the company Applied Nutrition to sell his own range of supplements.

Ten years on, the company's products are now found in more than 80 countries, it is backed by JD Sports and supported by famous names, as well as football clubs Glasgow Rangers and Fulham. Last month the company began trading on the London Stock Exchange's main market with a valuation of around £350m.

It is fair to say it has been quite the rise from Applied Nutrition's beginnings in Kirkby, where Tom took over the brand and turned it into his own company. Reflecting on that journey, CEO Tom, 41, from Kirkby, this week spoke to the ECHO from Applied Nutrition's headquarters at the Knowsley Industrial Park.

The company now employs more than 200 people at its Merseyside base - where the vast majority of its manufacturing takes place - and has 12 staff members working its US office in Dallas, Texas.

In the UK, its products - which include whey protein, creatine, vitamins, tablets and 'body fuel' - are found in major retailers like Tesco, Asda and Holland & Barrett. Across the Atlantic, it is the only non-US sports nutrition brand found on the shelves of Walmart - the world's biggest grocer.