West Brom keep promise as they release 2024-25 season ticket details

West Brom
-Credit: (Image: Phil Oldham/REX/Shutterstock)


West Bromwich Albion have continued to act on their promise to attract a new generation of supporters as they released their season ticket details for the 2024-25 campaign on Wednesday. Season tickets are available to buy and renew as of now via the club's website and in The Hawthorns' ticket office.

Albion, in October, revealed via their Albion Assembly that the average age of their season ticket holders - of which there were well over 18,000 - had previously been around 58, but that as of last season a third of those season ticket holders were under the age of 20. In order to continue that process of attracting more younger supporters and to sustain the fanbase, the Baggies have rolled out their 'kids for a quid' season tickets for a third successive year.

It means that, if you're under the age of 17, you can buy a season ticket for just £23 in all four stands of the ground. The same prices for the age brackets 17-19 and 20-25, meanwhile, have remained the same as last year - and under 17s can purchase a season ticket and junior shirt (or infant kit) bundle for £60, with junior shirts up to age 13-14.

READ: Carlos Corberan will keep learning for West Brom's benefit during his holiday

READ: West Brom release 14 players and offer 11 new contracts as summer overhaul begins

Adult season tickets, across the board, have increased by around £50 however. In the Smethwick End and Brummie Road End are now £399, in the East Stand lower they're £449 and in the East Stand Upper and the West Stand they're £499. All of those prices are correct if purchased online - each season ticket will cost £10 more if purchased via the ticket office. The rise relates to 'unavoidable costs incurred by the club'.

For 17-19 year olds, season tickets in the Smethwick, Brummie and East Stand lower are £119, while in the East Stand upper and in the West Stand they're £129. For the 20-25 category, season tickets in the Smethwick and Brummie are £209, in East Stand lower they're £219 and in the East Stand upper and West Stand they're £249.

If you're 65 or over, season tickets in the Brummie Road and Smethwick Ends are £339, in the East Stand lower they're £369 and in the East Stand upper and West Stand they're £409. For disabled supporters, it'll be £209 in the Brummie Road and Smethwick Ends, £219 in the East Stand lower and £249 in the East Stand upper and West Stands.

Albion, upon announcing the details and acknowledging the rise in the cost of adult tickets, added: "The club values the financial contribution and loyalty supporters consistently provide and does not take lightly the decision to raise prices in some categories – especially as general household costs have risen so dramatically in recent years."

An adult ticket in the Brummie Road or the Smethwick End stands costs £17.35 for supporters who attend all 23 home league games over the course of a Championship season. The club added that they've seen a 10% rise in season ticket sales since 2022. Existing season ticket holders have until Friday 12 July to hold onto their seats.

Albion also have outlined that they intend to take action if supporters fail to attend five matches in the season - and in doing so leave empty seats, denying other supporters from purchasing tickets in The Hawthorns.

"The club endeavours to create the best possible atmosphere at The Hawthorns and supporters who purchase tickets they consistently do not use are denying fellow fans the opportunity to attend," they added.

"Consequently, season tickets that are unused for five fixtures are subject to cancellation. The club will, of course, be sensitive to the various reasons supporters are unable to attend home matches and will contact supporters to discuss non-attendance prior to any tickets being cancelled.

"In addition, regular ticket checks will be conducted throughout the 2024/25 campaign to ensure supporters enter the stadium having paid the correct tariff. Supporters who attempt to enter the stadium with the incorrect ticket are in breach of the club’s season ticket terms and conditions, and their season ticket may be cancelled."

What do you make of the prices? Tell us in the comments here