West Midlands home buyers say 'one local feature' is a top priority

New research shows over half of residents in the West Midlands believe that having a ‘good local pub’ is a top priority when looking for a new home. According to data commissioned by the Long Live the Local campaign, buyers and renters across the region are factoring a local pub into their decision-making when choosing a place to live.

Overall, nearly half (45%) prioritised having a ‘good local pub’ nearby - beating local schools (30%), places of worship (17%) and even the gym (12%). These community hubs not only serve existing residents but also drive interest in local areas.

Over three-quarters of house-hunters in the West Midlands view pubs as a staple of vibrant communities and 47% check out house prices in the area after visiting a good local. When evaluating a new neighbourhood, prospective homeowners and renters reveal their top investigation tactics, with nearly half visiting the local pub to get a feel for the area’s atmosphere.

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Despite their importance, the industry continues to face mounting challenges with 500 pub closures across the UK in 2023, and another 500 expected in 2024. With over half of people saying that local pubs help them feel less lonely and isolated, data shows that closures have negatively impacted the mental health of almost three-quarters of residents across the region.

Emma McClarkin, CEO of the British Beer and Pub Association, which runs the Long Live the Local campaign, said it was an understandable priority. “They’re a sign of real social value in their communities and good pubs offer so much more than a quality pint.

“It’s a place to meet new neighbours and friends, catch up on all the local news, and tuck into some delicious pub grub when you can’t face the washing up. So when you’ve finally got the keys to your new home there is even more reason to support your pub by joining the Long Live The Local campaign which calls on the Government to support our pubs, recognising the significant economic and social value they have.

“Pubs are vital to the lifeblood of our communities and the last thing any new mover wants to see is their local close their doors. We stand ready to help the Government deliver the full support that’s needed for businesses to thrive.”