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The soft matte Stanley tumbler is more viral than ever — Here’s where to buy the 2 new spring-ready colors

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It’s safe to say that the Stanley tumbler is the most popular drinking vessel of 2023. It’s everywhere! From social media apps like TikTok and Instagram to everyday life, these popular insulated bottles are hard to miss.

At the top of the year, the brand’s Soft Matte collection went viral and kept selling out over and over again. In fact, it was so popular that there was a list of 150,000 people waiting for it to restock.

Right now, most colors are back in stock, but just in time for spring, Stanley added two new gorgeous colors to the mix, and they're two hues of green that are sure to be the next best sellers.

Credit: Stanley
Credit: Stanley

The internet’s favorite tumbler now comes in two new seasonal colors that were just launched in time for spring: Jade and Citron. While these new colors are sure to fly off the shelves — especially with green being one of the trending colors this spring — the real beauty lies in the Stanley tumbler’s inner workings.

This is one of two new colors launched just in time for spring.
$45 at Stanley

People swear by these Stanley cups because they’re super durable, practically indestructible, and keep water ice-cold for 11 hours. They also have a sturdy and ergonomic comfort grip handle and a tapered base that easily fits in car cup holders. Folks also love the reusable straws they come with that encourage you to stay hydrated without having to throw your head back over and over again.

While the original Stanley tumbler comes in tons of colors, the soft matte and two new spring colors are what’s going viral right now. Its gorgeous silicone finish has a velvety and smooth touch, and it offers a stylish and sophisticated feel that’s a welcome departure from the more rugged, industrial look of the original cup.

These new colors have a soft matte finish with a recycled stainless steel construction underneath. They also have a double-wall vacuumed insulation to keep hot drinks hot for seven hours and iced drinks cold for 11 hours. It’s so well-insulated that ice stays solid in the Stanley Tumbler for two days.

The best-selling cup also has an advanced FlowState lid with a rotating cover that has three positions. The first is a straw opening designed to resist splashes with a seal that holds the straw in place. The second is a drink opening, and the third is a full-cover top for leak resistance.

It fits 40 ounces of hot or cold liquids and is sure to sell out fast. Choose from four soft matte colors (Stormy Sea, Bay Leaf, Dune and Red Rust) and the newly released seasonal springtime colors (Jade and Citron).

Both are available on Stanley and Amazon.

If you enjoyed this story, check out where to buy the almost-sold-out soft matte Stanley tumbler going viral on TikTok.

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