Recently, you might have noticed your feed filling up with pictures of very famous people in their knickers. But, it turns out, there's a very good reason why big-time celebs like Zoe Saldana, Kate Hudson and Dakota Fanning have been stripping for Instagram.
All the posts are in honour of Breast Cancer Awareness Month, which is taking place throughout the month of October. For every person who posts a picture in their underwear using the hashtag #kitstokickcancer, Kits Undergarments, who have partnered with Women's Cancer Research Fund will be donating $1 to the WCRF, and lots of celebrities have been getting involved.
One of the first to post a pants-pic was How to Lose a Guy in 10 Days star Kate Hudson, who shared a happy picture of her jumping for joy in her pink underwear to Instagram last week.
"Sending a HUGE hug to all the survivors, the fighters and the families who have had to sadly say goodbye to loved ones. We fight to see the end of breast cancer in our lifetime!" Hudson told fans.
I wear pink in honor of all women I know and love who have battled breast cancer. It’s breast cancer awareness month and I’m joining my friends @kitundergarments company for #kitstokickcancer! They have partnered with @wcrfcure and will be donating 5% of sales for the entire month of October. In addition, they will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tag them and use #kitstokickcancer
A post shared by Zoe Saldana (@zoesaldana) on Oct 12, 2020 at 12:05pm PDT
🎀 @kitundergarments has partnered with @wcrfcure and will be donating 5% of sales for the entire month of October in support of #breastcancerawarenessmonth They will also donate $1 to @wcrfcure for everyone who posts a photo in their undergarments!!! 🎀 Be sure to tag @kitundergarments and use #KitstoKickCancer !
A post shared by Dakota Fanning (@dakotafanning) on Oct 8, 2020 at 10:29am PDT
💕hi friends it’s breast cancer awareness month 💕 sending so much love to all the survivors, those fighting it now, and the families and friends of those who have had to say goodbye to loved ones. wouldn’t it be amazing to see the end of breast cancer in our lifetime? so happy to help spread the word that my friends at @kitundergarments have partnered with @wcrfcure and will be donating 5% of sales for the entire month of october. in addition, they will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments #KitstoKickCancer ✨
A post shared by zoey deutch (@zoeydeutch) on Oct 11, 2020 at 11:45am PDT
Today starts a month long reminder of the importance of Breast Cancer Awareness. In these challenging times, I encourage all women to be vigilant with their breast health. Please don’t put off a mammogram because of this Pandemic🙏🏻 #breastcancerawarenessmonth #breastcancerawareness #pinkribbon #survivorchick #womanshealth #mammogram
A post shared by Anastacia (@anastaciamusic) on Oct 1, 2020 at 6:09am PDT
It's a great cause, and a great reminder to play Anastacia's Left Outside Alone at full volume at least 4-5 times today.
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