Why so many Americans don't trust companies who claim to be 'green'

Americans don't trust companies who claim to be "green," according to new research. A national survey of 2,000 Americans revealed 71% of respondents believe companies claim to be sustainable — even when their actions aren't. And it's that distrust that has less than a third (26%) of respondents being "very likely" to believe a company who uses words like "green" to describe their products. Results found 71% believe the term "green" is used so often it's become meaningless — with eco-friendly (57%) and sustainable (36%) also high on the list of overused and empty terms. Conducted by OnePoll on behalf of CG Roxane, the survey found that despite mistrusting labels, 23% are still "much more" likely to purchase from companies that use terms like "green" to describe their products. But perhaps that's not surprising, given that 68% try to make environmentally-conscious decisions in their day-to-day lives, with 64% working toward that mission by trying to purchase eco-friendly products on a regular basis.

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