Wilko starts selling Iceland food as full store list announced

A new service has been launched by Wilko where its freezers have been stocked with popular brands - and there's plans to roll out the scheme in more stores. Two Wilko sites have been upgraded with food freezers usually found in The Range stores.

Among the items stocked in the freezers include those from Greggs, TGI Fridays, and Slimming World, which are products sold by Iceland. More branches will begin selling frozen food as its expands its offerings, reports MirrorOnline.

Although the high street retailer fell into administration last August, it has come back with a bang after its brand and intellectual property were bought by The Range. Rotherham and St Albans were where Wilko opted to trial the freezer offerings.

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But Wilko stores in Plymouth, Luton and Exeter all become home to Iceland's frozen food range. And a store opening in Poole will offer this service too.

The collaboration between Wilko and Iceland follows the supermarket's partnership with The Range, which are both owned by CDS supermarkets. Alex Simpkin, CDS chief executive said: "For our Wilko roll-out we’ve been keen to trial lots of new additions to enhance the shopper experience.

"Alongside all the great products our Wilko customers know and love we’ve added even more lines (over 20%), new services (key cutting, carpet cleaner hire and paint mixing) and have expanded categories including food. Our new stores in Rotherham and St Albans have a much larger food offer including the introduction of some Iceland products.

"There are natural synergies between the Wilko and Iceland customer bases, so this trial feels like a great opportunity to test new and exciting formats." Justin Addison, International and New Business Director at Iceland Foods added: "Iceland is proud of our partnership with CDS and we’re delighted that it has secured the future of the wilko brand, with even more customers now able to access our fantastic products and exclusive brands."

Alongside this, Wilko has also added a grocery section to its website, available through click and collect. Shoppers can get a whole range of products including cupboard essentials such as cans, pasta and noodles, condiments, spreads and baking ingredients. There is no minimum spend when ordering through Wilko's grocery section and you can choose which store to collect your shopping from.

Wilko has returned to the British high street with a bang after falling into administration last August. Hundreds of Wilko stores were forced to close towards the end of the year after multiple rescue deals fell through. Wilko's brand and intellectual property were bought by The Range which has relaunched it and reopened stores this year.

Wilko now offers a click-and-collect service across 200 collection points across the UK which allows shoppers to browse and order online, and then go collect at their local pick-up point. Alongside this, Wilko launches a tool and equipment hire service. Coined "Wilkohire" the service allows both professionals and home DIYers to rent equipment for a range of jobs including gardening and landscaping, cleaning, painting and decorating, drilling and breaking, sawing and cutting, and even mowing.