The Royal Shakespeare Company’s thrilling London Season, ROME MMXVII, transferred to the Barbican this month following a successful run at the Royal Shakespeare Theatre in Stratford-upon-Avon. In an innovative collaboration with Ipsos MORI - the global market opinion and research specialist - and as part of its continued exploration into new ways of experiencing theatre, the RSC ran a project to monitor the emotional engagement of audiences while watching Titus Andronicus, renowned for being Shakespeare’s goriest revenge tragedy.
The results reveal how Shakespeare still has the power to shock today’s audience, provoking strong emotional reactions. Analysis of data from participants watching the same performance of the play under different conditions - theatre, live on screen in cinemas, and a 360 VR experience – showed that the number of times the heart-rate peaked above average was comparable in all three conditions across the performance.
Sarah Ellis, the RSC’s director of digital development, said: “The results have shown us that even after more than 400 years, Shakespeare’s work still packs an emotional punch to today’s audiences.”
Titus Andronicus is at the Barbican until 19 January 2018 as part of the RSC’s ROME MMXVII London Season, which also includes Julius Caesar and Antony & Cleopatra.
To celebrate the RSC’s London Season, we are offering readers the chance to win a pair of tickets for a performance of either Julius Caesar, Antony & Cleopatra or Titus Andronicus at the Barbican.
For more information and to book tickets for the RSC's London Season, call the Barbican box office on 020 7638 8891* or visit Barbican.org.uk. Tickets are available from £10*
Offer Terms & Conditions: *Usual network costs apply. **£3 booking fee per online transaction, £4 by phone, no fee when tickets are booked in person.
Prize Terms & Conditions: Promotion closes at 23:59 on 3 December 2017. There is one prize of a pair of tickets to a performance of either Titus Andronicus, Julius Caesar or Antony & Cleopatra at the RSC before 20 January 2018. The winner will be the first entry selected at random after the closing date and will be contacted by 10 December 2017. The prize is non-transferable and there is no cash alternative. One online entry per person.
General Terms: Usual promotion rules apply, see www.standard.co.uk/rules. For further information, please write to Customer Care, Evening Standard Limited, Northcliffe House, 2 Derry Street, London, W8 5TT. Promoter: the Royal Shakespeare Company.