Winona Ryder's career was compared to damaged hair in Golden Globes ad and the Internet is confused

Just a few short days ago, L’Oréal Paris announced that Winona Ryder, 46, had been chosen as one of the faces of its new “Comeback” campaign, celebrating the fact that hair can make a comeback from damage. While people were excited to hear about the collaboration, one of the ads — starring Ryder and promoting the launch of the Elvive line for damaged hair — aired during the 2018 Golden Globes, and it left lots of people feeling confused.

Winona Ryder’s latest L’Oréal Paris commercial has left people really confused. (Photo: WireImage)

At the beginning of the clip, the Stranger Things star is seen in a dressing room touching her hair and getting ready to perform. Toward the end, Ryder 46-year-old steps out onto a stage, and the words “Everyone loves a comeback” appear, followed by, “Damaged hair deserves one, too.”

The one-minute message left lots of people questioning what an actress’s comeback might have to do with restoring damaged hair. Twitter erupted with perplexed reactions moments after the commercial aired. One person questioned, “Did this L’Oréal commercial just compare Winona Ryder’s career to damaged hair?” Another tweeted, “This Winona Ryder hair commercial is WILD. ‘Everyone loves a comeback. Damaged hair deserves one too.’ Like… the woman was in MERMAIDS, L’oreal!

Along with Ryder, the new L’Oréal Paris “Comeback” campaign also stars actress Aja Naomi King and singer-songwriter Camila Cabello, “all of whom have their own unique hair comeback stories,” the brand announced in an official statement. While many people took issue with the comparison, some fans were excited to see Ryder’s amazing flowing tresses.

Ryder has been in more than 50 TV shows and movies, and her new commercial has been so buzzy, it just may get its own award some day soon. What are your thoughts on her latest gig? Sound off below.

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