Winter Good Food Show promises to be a festive feast for all foodies with celebrity chefs, shopping, and tasting sessions

Nadiya Hussain
-Credit: (Image: Reach Publishing Services Limited)


Birmingham NEC is the venue for a four day festival for food fans when the BBC brings the Winter Good Food Show to the City later this month.

With a plethora of celebrity guests, demonstrations, practical workshops for wannabe chefs, and a vast array of shopping opportunities - this is THE place to be for genuine foodies.

The festive season will be high on the agenda with a special Christmas Kitchen which will let attendees get into the festive spirit with live cooking shows looking at holiday recipies to help you deliver a Yuletide treat for family and friends. There will also be festive-themed tunes from the bandstand

What is the Good Food Show?

The description on the website reads: The Good Food Show Winter will be bursting with recipe inspiration, tips and tricks from top chefs and experts, hands-on workshops and tastings, unique dining experiences and a huge variety of producers and brands providing the best product knowledge and ingredients advice, as well as tasting and shopping.

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What celebrity chefs will be there?

The Big Kitchen is at the centre of the event and is the place where you can watch the finest in the industry create their masterpieces in front of your eyes. There are also opportunities to buy merchandise, grab a selfie and get a book signed.

Attendees can look forward to seeing the following stars:

  • Michel Roux, Matt Tebbutt, and Lisa Faulkner on Thursday

  • James Martin, Gennaro Contaldo and Greg Rutherford on Friday

  • Tom Kerridge, John Torode, Lisa Faulkner, Paul Ainsworth and Clare Smyth on Saturday

  • Nadiya Hussain and Jane Dunn on Sunday

What can guests get involved with?

For those keen on gaining practical experience, the show provides a variety of interactive workshops to enhance their cooking skills.

This includes a unique demonstration on knife techniques for aspiring chefs to manage their blades like professionals, and festive decorating sessions to inspire visitors with holiday-themed decorations for impressive home creations.

A cocktail making class is also on offer, enabling attendees to perfect the craft of creating festive beverages in their own kitchens.

Please be aware that alcohol is only available to individuals aged 18 and over. The Good Food Show Winter 2024 adheres to the 'challenge 25 policy', so ID may be required upon purchase.

Please consume alcohol responsibly. Avoid drinking if you are pregnant.

There are tasting events throughout the day, ranging from wines to cheese and chocolate to spices.

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What should I most be looking forward to?

As someone who has been before a few years ago, I can definitely say it's the shopping experience!

You will find stall after stall of food and drink companies vying for your pennies and giving you the chance to try something new.

From recognised brands to artisan producers, you won' t know where to start first as you encounter each and every stand along the way through the event.

Whether you are looking for festive gifts, or you just want to treat yourself, there is so much to discover. I had a great time when we went a few years ago and I feel like I sampled about 40 different gins and ate a few too many cheese cubes for my own good.

I remember our attempts to buy Xmas presents were somewhat sabotaged by our decision to reward ourselves more with treats.

When is it?

The Good Food Show Winter 2024 is scheduled to operate from 9.30am to 5.30pm from Thursday to Saturday, and from 9.30am to 5pm on Sunday.

Ticket holders are required to choose an entry time during booking, but they are free to arrive any time after their selected slot commences.

Ticket information can be found here