Wonder Woman faces backlash for ThinkThin campaign

Laurence Mozafari
Photo credit: Warner Bros.

From Digital Spy

Wonder Woman is set to spin into cinemas and give us the incredible, strong, female superhero flick we've all been waiting for (hopefully).

However, the film and creators Warner Bros have come under fire for a controversial new partnership aiming to promote the film.

The Mary Sue picked up on its promotion with thinkThin, which obviously has negative connotations, with so much of the media obsessed with women's weight loss and body image.

Even the film's lead actress Gal Gadot faced harsh criticism when she was announced as Diana Prince.

Speaking in March 2015, the actress explained: "They said that I was too skinny and my boobs were too small... They said my head was too big and my body was like a broomstick.

"I can take anything. It's just empty talk. I can understand that part of what I'm doing means being exposed. And part of being exposed is being under fire."

Of course it's brilliant that the 32-year-old can shrug off these childish criticisms, but such a large and prominent partnership with a brand that asks people to literally 'think about being thin' almost undermines the positive messages that a film like Wonder Woman should enforce.

Photo credit: Warner Bros.

However, it is worth pointing out that thinkThin specialises in protein powders, protein snacks and gluten-free snacks for healthy living.

And while it might not be a weight-loss diet drink brand, the news has enraged lots of Wonder Woman fans on social media.

As part of the campaign with thinkThin, customers can secure a discount on cinema tickets, as well as enter a competition which supports female veterans, those active in the military, and female family members to encourage them to become business entrepreneurs.

Speaking about the partnership, Michele Kessler – president/CEO of thinkThin – said: "For more than 15 years, thinkThin has focused on providing wholesome nutrition so our consumers have the strength they need to take on their active day.

"No-one epitomises the thinkThin lifestyle better than Wonder Woman, the iconic figure and female lead of a major superhero movie, and we're excited to partner with Warner Bros to extend the awareness of both brands."

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