Two online giants are about to become one in an upcoming merger, and one of them is going to be completely re-branded.
After its Verizon-led merger with AOL completes, it'll be time to say goodbye to the era-defining Yahoo, and hello to Oath. It'll be like the '90s never even happened.
Announcing the news over on Twitter, AOL CEO Tim Armstrong wrote: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017."
Specifically, the new Oath umbrella will feature Yahoo's search mail, content and advertising technology alongside AOL's existing services.
A spokesperson for AOL said in a statement (via The Hollywood Reporter): "In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital."
Verizon Communications bought AOL for $4.4 billion back in 2015, while its near-$5 billion deal to obtain Yahoo was confirmed last summer.
Of the Yahoo deal, Tim Armstrong explained that they hoped to 'build upon the collective synergies' between the two brands.
"This transaction is about unleashing Yahoo's full potential...and strengthening and accelerating that growth," he added.
Combined under Verizon, Yahoo and AOL will include 25 brands in total, including popular sites and social networks Tumblr, Flickr and The Huffington Post.
In other news that will make you pine for internet's golden era: the voice of AOL's legendary "You've Got Mail" bump is now an Uber driver. We hope he has a 5-star rating.
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