A New York brokerage firm has offered staff a 15% pay rise for being tattooed with the company's logo.
The CEO of Rapid Realty NYC says about 40 employees have been inked with the logo in the past two years.
Anthony Lolli says workers were willing to be tattooed because they were "passionate about the brand".
But they may also be passionate about the extra 15% in commission they get for sporting a tattoo.
Mr Lolli put the policy in place 18 months ago after one employee got the tattoo to prove his loyalty to the company.