It’s day six of the Yorkshire Tea debate – and a new meme has emerged: “Sue, you’re shouting at tea”.
Let us take you back a few steps. On 21 February, Tory minister, Rishi Sunak posted a photo about his favourite brew, Yorkshire Tea, which prompted and extreme and unexpected backlash.
A few days later, the tea company urged people to “be kind” after its staff had to field “furious accusations and boycott calls” after the photo. In a series of tweets on Monday, the firm stressed to followers it was not “asked or involved” when the Tory minister posted an image of himself on Friday afternoon.
Nearly a week later, some people can’t let it drop. “The last thing I want to do when I’m making a tea is to think about what the Tory, who was blatantly advertising your tea, paid or otherwise, will be doing to continue to grow the rich/poor gap,” a Twitter user named Sue wrote yesterday.
While the tea brand attempted to reply calmly, Sue carried on.
In the end, Yorkshire Tea tweeted her back: “Sue, you’re shouting at tea. Please do look after yourself and try to be kind to others. We’re going to mute you now.”
Sue, you're shouting at tea.— Yorkshire Tea (@YorkshireTea) February 25, 2020
Please do look after yourself and try to be kind to others. We're going to mute you now.
The response has had nearly 30,000 likes and more than 5,000 retweets to date on Twitter – and the PRs are no doubt rubbing their hands together in glee.
In fact, the simple phrase “Sue, you’re shouting at tea”, has already become a meme.
Some want it written on a T-shirt...
If you want to sell T-shirts with “Sue, you’re shouting at tea.” on them then I would buy one. Just saying.— Mark 🏴🏴🇪🇺 (@TheBeardyBoyo) February 26, 2020
Put "Sue, you're shouting at tea" on a t-shirt immediately please. https://t.co/mscu2LthiX— KJL (@kerryjeanlister) February 26, 2020
Others think it’s the quote of 2020 already
Honestly, "Sue, you're shouting at tea" needs to be a meme. https://t.co/6JyhdcOurI— Enough Of That Now (@AndyGilder) February 26, 2020
"Sue, you're shouting at tea" is possibly the best and most comprehensive summary that I've read of The Discourse during the past few years— Alice Lilly (@aliceolilly) February 26, 2020
"Sue, you're shouting at tea" is a motto for our times— Nicola Miller 🌵 (@nicmillerstale) February 25, 2020
Some pointed out it was a brilliant PR move
This has turned out to be PR Gold! You’ve handled it well - if only more companies did as you did and distanced themselves . Love ‘Sue, you’re shouting at tea!’ Big fan of @YorkshireTea and remember Yorkshire Gold became a plot device in #Homeland years ago— 🕷Jane Riekemann #FBPE (@jriekemann) February 26, 2020
Others suggested it could be the new slogan for Twitter
petition for "Sue, you're shouting at tea" to be the new slogan for twitter dot com— TechnicallyRon (@TechnicallyRon) February 26, 2020
And someone even made a song. Yes, really
It was nice to see other tea brands there in solidarity
Just wanted to let you know that I’m here for you. DM me if you fancy a cuppa 💚❤️ From one social media manager to another #cuppastogether— PG tips (@PGtips) February 25, 2020
Could we be any more British?
This article originally appeared on HuffPost.