You can now shop Gwyneth Paltrow's Goop Beauty at Sephora Canada

Alyssa Tria
Shopping Editor

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GOOP GOOPGLOW 20% Vitamin C and Hyaluronic Glow Serum

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The wait is finally over! Gwyneth Paltrow’s Goop Beauty has landed at Sephora stores across Canada. Goop Beauty has up until now only been available at its retail stores, on goop.com, and at independent prestige beauty shops. This will be the first time Canadians will be able to buy the skincare products outside Toronto.

“Goop is excited to expand our footprint in Sephora, as we have carved out a unique territory in the beauty space,” said Erin Cotter, the general manager of beauty and wellness at Goop. “We are offering clients a fully immersive experience that is clean, holistic, and results-driven.”

The launch comes with a brand new GOOPGLOW product that will be available, along with the rest of the cult-favourite assortment. The GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum is a unique two-step delivery system complex that combines brightening L-ascorbic acid powder (proven in research to be the purest, best-for-skin form of the antioxidant vitamin C) and a moisturizing hyaluronic acid that creates the perfect daily glow. 

Goop GOOPGLOW 20% Vitamin C and Hyaluronic Glow Serum

goop GOOPGLOW 20% Vitamin C and Hyaluronic Glow Serum

SHOP IT: Sephora, $165


To use, unscrew the tip of the serum activator and squeeze all the contents into the bottle containing the vitamin C powder. Then, screw the cap on the bottle and shake well until the powder fully dissolves. Replace the cap with the dropper and apply directly onto the skin. For maximum potency, use the serum within three months of mixing the two components together. The serum remains active for longer than that, but it is bottled to last for three months. You're therefore assured the freshest and most powerful dose of vitamin C for your skin.

ALSO SEE: Gwyneth Paltrow asked celebrities to come to her dinner party without makeup


Best of all, the serum stays potent and active much longer than conventional serums thanks to its amber glass bottle, which helps prevent oxidation.

Additional Goop products are set to launch at Sephora later this year, including Sephora exclusives, the Goop Beauty G.Tox collection, and more.

Scroll through the selection below to shop and learn more about GOOPGLOW.

Goop GOOPGLOW 5% Glycolic Acid Overnight Glow Peel Light

goop GOOPGLOW 5% Glycolic Acid Overnight Glow Peel Light

A gentle overnight acid peel that delivers an effective five per cent of glycolic acid (the gold standard in chemical exfoliation to remove dead skin and support cell turnover) to help improve the look and feel of skin while you sleep.

SHOP IT: Sephora, $175

Goop GOOPGLOW Microderm Instant Glow Exfoliator


goop GOOPGLOW Microderm Instant Glow Exfoliator

A fan-favourite whipped-textured exfoliator inspired by the transformative brightening, smoothing effects of popular in-office microdermabrasion treatments. It’s a dual-action microdermabrasion exfoliator that delivers the benefits of both physical and chemical exfoliation, instantly polishing away roughness, smoothing uneven texture, and revealing a healthy-looking, glowing complexion.

SHOP IT: Sephora, $175

Goop GOOPGLOW Body Luminizer

goop GOOPGLOW Body Luminizer

A weightless, lotion-like body luminizer for a soft, flattering, candlelit glow and a radiant, imperfection-blurring sheen on all skin tones.

SHOP IT: Sephora, $66

Goop GOOPGLOW Powder Mix

goop GOOPGLOW Powder Mix


A power shot of antioxidants designed to reduce the free radical effects of the sun, pollution, stress, and more. It helps protect against oxidative photodamage, which can lead to signs of premature aging like dullness, uneven tone, fine lines, and loss of firmness. It is made with skin-supporting ingredients like grape-seed proanthocyanidins, vitamins C and E, and CoQ10, along with the critical carotenoids lutein and zeaxanthin.

SHOP IT: Sephora, $82


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