YouTube, Instagram, TikTok: Inside the world of French influencers

This week, we're focusing on the strengths and weaknesses of France's influencers. On YouTube, TikTok, blogs and Instagram, they count their followers in the millions. However, France's "content creators" are still in the process of exploring all the potential of their virtual sway. In this show we see how brands and marketing teams are actively harnessing this grassroots power. We also see how influencers are being included in political campaigns. Finally, we check out the online trends to look out for from social media stars in the future.