Zero-alcohol airline to launch from UK as boss says 'desperately keen'

A fresh airline is poised to launch services from Britain, equipped with an armada of 200 aeroplanes, although a strict no-alcohol policy will be in place onboard. The company is said to be "desperately keen" on initiating long-haul flights and is eyeing a major airport for its operations.

'The Telegraph' has reported that newly established Saudi carrier, Riyadh Air, is looking to penetrate the UK sector. Despite only being formed in March last year, Riyadh Air has quickly become Saudi Arabia’s second-largest airline, trailing only the state-run Saudia.

Like many significant enterprises in Saudi Arabia, Riyadh Air has financial ties to the government via the Public Investment Fund and is steered by British aviation bigwig Tony Douglas, known for his former role as CEO of Etihad. Mr Douglas announced Riyadh Air's intention to establish a connection between the UK and the Gulf.

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The airline has reportedly finished many vital steps towards acquiring the necessary licence. Company executives are thought to be angling for a spot at London Heathrow, the UK’s most bustling airport.

The firm’s attempt might be buoyed by Heathrow keeping several slots reserved explicitly for new entrants. This strategic move could afford UK travellers direct London-to-Saudi Arabia flights, stepping into the ring with giants like Emirates and Etihad.

Sources suggest potential operations commencing from next year, conditional upon Boeing’s delivery schedule of three 787 planes needed for the route. Nonetheless, Britons fond of an in-flight drink might have to adapt, as alcohol will not be served aboard.

Mr Douglas confirmed that the restrictions would remain in line with Saudi's strict rules on alcohol sales. The deeply religious nation only recently permitted alcohol to be served in Riyadh's diplomatic quarter, while consumption is strictly prohibited elsewhere.

It has been suggested that the law could be relaxed over the next five years to include select bars and restaurants, including those in airports. Mr Douglas explained: "We will conform to the law of the land just as anybody else does wherever they may be. If the law changes then we would pivot accordingly."

Discussing the company's plans, he added: "We’re not going public with the full list until we’ve got all the slots. But Western Europe is essential. We’re desperately keen to get access to Heathrow."