Lord Alan Sugar tells outgoing US president and one time Apprentice counterpart Donald Trump 'You’re fired'
Lord Sugar has branded former friend Piers Morgan a 'deluded pillock' and makes Adolf Hitler comparison on social media
Lord Sugar has accused a 'jobsworth' at the Advertising Standards Authority of making a 'fuss' about nothing.
Lord Sugar told the candidate he would "be an embarrassment" to his children in years to come with his "horrible" inkings.
As candidate Pamela Laird was walking out of Lord Alan Sugar's office, eagle-eyed viewers spotted the 'lifeless' figure.
The para-athlete said that he's 'still waiting' for certain comments that were made during filming to be addressed.
The Apprentice star has called for people "promoting" non-binary pronouns to be "sent away".
Sugar: "Boris has got a good chance because he's a likeable chap and from my point of view, anybody who can stop Corbyn being elected, I would back them."
Lord Alan Sugar has defended The Apprentice’s aftercare process in wake of the deaths of Love Island stars Mike Thalassitis and Sophie Gradon, as well The Jeremy Kyle Show contestant Steve Dymond.
Arsenal-supporting Morgan took to social media to rue his ‘day from Hell’ yesterday, which saw him experience the pain of childbirth, be the victim of a theft, and then watch miserably as Tottenham reached the Champions League final.
The Apprentice boss also faced accusations of racism after he tweeted a picture of the Senegal World Cup football team, comparing them to beach vendors in Marbella.
The Apprentice Series 14 Episode 2 recap: It's comics week – We've got beats, we've got rhymes, but we've got absolutely no croissants
From Law, Tax and Arboriculture (tree surgery) to Fashion Design, Marketing and Sport, The Apprentice contestants all hope to secure a £250,000 investment from Lord Sugar.