LG mocks Samsung in super size Times Square ad

Samsung has been quite keen to push the Times Square factor of its Galaxy S4 launch, sending out pics of the gigantic and presumably extremely expensive adverts it has donned the square in.

LG however has seen fit to engage in a game of 'my ads bigger than your ad', planting an evening bigger advert for its Optimus G handset directly above Samsung's.

The best bit? The advert reads "LG Optimus G is here 4 U now", essentially mocking Samsung's current obsession with the number 4 and its "be ready 4 the next Galaxy" teaser campaign.

We like a bit of competitive advertising, especially when the underdog has a go. LG has a good point, as its Optimus G is already out and we imagine will likely match the SGS 4 for specs when it launches.

Unlike in the UK, in the US comparative advertising is encouraged, so it isn't uncommon to get adverts bluntly stating one product being better than another. LG has clearly embraced this for its Times Square advert.

We can't even begin to imagine how expensive its bigger and brighter advert must have cost, but hey its worked. The light is currently shining on LG on Samsung's own launch day.

For those who are waiting 4 the next Galaxy (see what we did there), Pocket-lint is in New York as we speak and will be bringing you all the details you need on the SGS 4 the moment they happen.

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