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    PlayStation Vita: Sony takes big gamble on mini console

    Japanese electronics giant Sony wants to ‘resell the dream of why people got into gaming’ as it launches its hotly-anticipated PlayStation Vita to the British market on Wednesday.

    Vital to Sony’s position in handheld gaming, the Vita boasts multi-touch screen, a revolutionary touch-sensitive pad at the back for multi-digit gameplay, and front and rear cameras to capture pictures and videos.

    The lack of onboard phone makes it impossible for PS Vita to become your sole communications, organiser and entertainment device, but Sony UK spokesman David Wilson was adamant when he told Yahoo! News UK & Ireland: 'We're a device for gamers.'

    He said: "Of course it's an incredibly sophisticated piece of technology and it will do many things. But it's about games and it is about gaming and I don't think we need to be ashamed about that.

    "For the first time someone is delivering the gaming experience you'd have on a home console."

     

    [Related article: PlayStation Vita tried and tested by gamers]


    When Yahoo! test-played flagship launch titles Uncharted: Golden Abyss and Wipeout: 2048 we found them to be visually indistinguishable from PS3 blockbusters.

    There will be 30 different games available at launch – some will be full-price commercial titles, while others will be available as cheaper third-party downloads.

    PS Vita game Reality FightersFergal Gara, vice-president and managing director of Sony UK, told us: "It’s an important product for us and it is a very important product for handheld gaming.

    "It allows us to re-establish that sector and re-establish our credentials within it.

    "The Wii revolution and DS revolution broadened the market and made a healthier market for us all to compete in. We respect that competition."

    Responding to criticism from industry insiders that the £279.99 price tag for the 3-G model is a little high, Mr Gara said:  "We've done our best to get it in market at the most attractive price point posssible. For what it delivers in the way of capability it's great value and we will continue to make it better value over time.

    "We want to resell the dream of why people got into gaming in the first place."



    The Vita does boast its own social networking software to accompany more familiar applications, including Facebook, Foursquare and Twitter.

    The big question for Sony is whether it holds mass appeal and if spending big console prices for little console excursions still makes sense given the bite-size competition on iOS, Android and Windows Phone.


     

    95 comments

    • Yahoo! Prints Lies  •  Orkney, Scotland  •  3 months ago
      I wish that these people would STOP comparing the Vita to iOS gaming. There is no comparison. The vita is a Dedicated hardcore gaming machine where the Phones are a phone with quick pickup and put down games that lack depth and have a horrible control scheme.

      You don't say that Phones have awesome cameras nowdays and that Dedicated cameras are obsolete do you?.

      You cant really argue at the price point, ALL new gaming consoles are released at a high price and eventually come down. The memory cards are both a plus point and a negative but will work in favour of the console. while high priced and only for that system it is done in that way to stop piracy, piracy is what turned devs away from the PSP so buy the memory cards and games and eventually some great games will be released for it.
    • x  •  Edinburgh, Scotland  •  3 months ago
      First I thought "seems quite interesting", then I saw the price and gasped.
      • shaun 3 months ago
        And yet, people think nothing of spending over £500 on an iPhone or Samsung Galaxy? or dropping a grand on an iPad?
    • sean  •  London, England  •  3 months ago
      I can sort of understand why people would be put off the price.

      On the other hand, people paid £600 for an iPhone 4, which for the most part, is nothing until you download apps. If we're to talk technology, raising the price of an iPhone 4, then lets talk what's in the Vita to give it that price tag then.

      Because you can't have it one way for one device (iPhone 4 comes with that screen, made of glass, cool new features! Well worth the £600!) and not another (Vita has a touch screen, pfft. Back touch? Pfft. OLED screen? Pfft. Later PS2-early PS3 graphics? Pfft. Not worth the price).

      That argument doens't work.

      And I saw a comment before saying Sony has a bloody cheek. Well, so did Nintendo. They charged, what? £230 for the 3DS as well? Yeah, expensive. And then they did what? Reduced the price not long after they released it?

      Come on people. More than likely we're all around our twenties, mid-twenties and possibly older. We can use common sense, we can look at the price of an iPhone when that was released, it was ridiculous, I don't care what "features" or technology they used, because this has just as much packed in. 3DS was the same price, and they reduced it months after it was released, which frustrated a lot of people, and that was just a DS with a couple new features, but the selling point of 3D.

      All in all, buy it or don't buy it. People are buying it and enjoying it.

      But I forget, this country just loves to find something new to moan about. Clearly, this is the next thing to spend a few months complaining about until the next new thing comes along.
    • A Yahoo! User  •  Guildford, England  •  3 months ago
      Nintendo and sony Fanboys aside if you want one, get it later once the price drops, the 3d's dropped its price and the vita will do the same. For a start the 3g system isnt all that great unless you game on the bus and in that case you will get mugged, and you will have to pay a playstation store tarif for that luxuary also. Im getting a wifi model for £199.99 from zavi on ebay, every pub or social place i seem to go to has free wifi so why get 3g?. If you really arnt sure, dont buy it. Its not the end of the world, save youre cash for somthing else or wait for the price to drop.
      • A Yahoo! User 3 months ago
        i agree :D
    • Mike  •  3 months ago
      er, PSvita (reminds me of a diet biscuit) doesn't "need to offer" a mobile phone in its case, as Sony is SKYPE-ready by Corporate Definition ... and skype has 'video conferencing' built in. Hence...

      :)
    • certificate_18  •  3 months ago
      it selling for around £200 in some supermarkets that is way to much. i'd be paying for all the different features that i will never use, ALL I WANT TO DO IS PLAY GAMES,so bring a cheaper one out that just plays games
      • Lee 3 months ago
        200 hundred you havein a laugh thats cheap
      • Mark 3 months ago
        If you want something that just plays games buy an original PSP of Ebay for £50.
      • Tagrish 3 months ago
        better hardware than an iphone that's £500...
    • goethe  •  3 months ago
      Nice looking machine with impressive graphics. But WTF do you need Wi-Fi and 3G for when all you're going to do is play games on it? Way too expensive for what it is and what it's going to be used for.
      • Yahoo! Prints Lies 3 months ago
        Well if it had no online capabilities then it would flop.
      • goethe 3 months ago
        If you want to browse the web on the go, use an i-pad or a cell-phone, all of them do it these days. Thought the idea was to play games when you're out of the house. Far too expensive for something that's used to kill a few hours when you're away from the XBox, PS3m Wii or whatever you have at home.
      • sean 3 months ago
        You do know you can download games, right? You do know you can download games on the go, don't you?

        You do realize then, to access the store, you need a wi-fi connection, which you can do at home or on the go, right?

        Another example of someone who doesn't know what they're talking about, but talking about it anyway without researching first.
    • Wayne  •  London, England  •  3 months ago
      I really think people should just wait to see how it fares before they start calling it a flop. It's not even been out one day yet.

      Look at how the wii & xbox 360 were written off. The Wii was labelled a gimick which wouldn't last & many people said users wouldn't take to paying to play with the xbox360. Look at them now.
    • Street Walkin' Cheeta ...  •  Dundee, Scotland  •  3 months ago
      Let all the idiots pay £280 while Sony remove the obligatory bugs and glitches first. Maybe in 6 months when it works properly and they reduce it to half price, I might consider buying one.
    • Gary  •  3 months ago
      HOW MUCH?????
    • Denis  •  Manchester, England  •  3 months ago
      People have mobiles nowadays and consoles at home. £200 is way too much.
    • Ixx  •  Manchester, England  •  3 months ago
      Cant believe the cheek of Sony, for that price you could buy a PS3 or Xbox!
    • Joshua  •  Chesterfield, England  •  3 months ago
      Unfortunately it's really tanking in Japan, last week it sold just 14,000 compared with the 3DS selling 210,000. Sony has to think fast and release a game that not just "hardcore gamers" are going to want
    • cyrusthevirus  •  3 months ago
      Am I missing something about the DS? Everyone complained at launch it hurt their eyes and now everyone complaining about the vita. I cant remember when a console has not been sold out at launch so that goes to say something already (or maybe its just the wrong time of year and we all still skint) but shame on Sony making yet another type of memory card that is fully compatible with anything as long as it has the words sony and vita on it! Why cant they just use SD or micro SD or maybe even make a decent internal memory card? I know why but its not exactly eco friendly which is why we all now have the same phone chargers. Sorry for rambling I just dream of one format instead of many different ones
    • Amani  •  3 months ago
      oooooooooh la la it is so beautiful, and expensive!
    • B306  •  3 months ago
      Would absolutely love to get it, but it really is too dear.
    • spudge  •  3 months ago
      don`t gasp .. no doubt like the psp go .. there will be a few outlets like carphone warehouse willing to include a free vita , as part of signing up for a moble phone contract and all that .,... so keep ur eyes out for such offers !!.. i will be
    • Khalid  •  3 months ago
      going to buy one hopefully
    • Ross  •  London, England  •  3 months ago
      I'm currently working on the best bit of kit ever, it's a "fanboy filter" stops fanboys having their little spasms and spewing comments all over message boards. Its main feature will be the possibility of a "balanced discussion", not just extremes but in range opinions that respect other points of view. Can't wait till it's finished.
    • richard  •  Edinburgh, Scotland  •  3 months ago
      "this is a quantum leap technology" as states the head of Sony UK that there is a huge leap since PSP1...what an idiot - quantum leap being the smallest possible change in the energy level of an electron, so a tiny change NOT a huge change...
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