Aldi issues 'important' message to shoppers over bathroom items

Aldi has made a change to a bathroom staple in a bid to rid waste. Aldi has changed the packaging on its own-label toothbrushes in an eco-friendly move and has told shoppers reducing plastic is a "huge priority" for the supermarket giant.

The supermarket has replaced the plastic and card packaging with a cardboard alternative. The change has rolled out across two-packs of Dentitex Soft and Whitening toothbrushes and will save 17 million tonnes of plastic each year.

Luke Emery, Plastics and Packaging Director at Aldi, said: "Reducing plastic is a huge priority for us at Aldi, and we know how important it is to our customers too." Aldi is rivalled by the likes of Tesco, Lidl, Asda, Sainsbury's, Morrisons and more.

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Mr Emery went on and said: "We are continuously looking for innovative ways to modify our packaging, and making this change on our toothbrushes is another step forward in our ongoing work to remove plastic where possible.”

Aldi currently collects around 300 tonnes of post-consumer flexible plastic packaging per year. Material from Aldi's front-of-store collection points is taken to plastics recycler Jayplas who stockpiles it until there is enough material to sort into two main polymers (PE and PP).

This material is then pelletised and the PE is used to make refuse sacks, whilst the PP is used to make crates and trays. Speaking previously, Mr Emery, plastic and packaging director at Aldi UK, said: “We are committed to tackling plastic waste."

The Aldi head of plastic and packaging went on and reassured shoppers: "We know this is an issue that matters to our customers too, which is why we’re working with the Flexible Plastic Fund to further improve the recycling of flexible plastics collected in our stores.”

Aldi operates stores across Birmingham and throughout the West Midlands.