Aldi launches new £1.99 'good gut health' drink undercutting M&S by £8

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-Credit: (Image: 2023 Peter Dazeley/Getty)

Aldi is now selling a health-boosting drink which is much cheaper than the Marks and Spencer equivalent.

The budget supermarket is now selling a large, kefir drink for £1.99, in two flavours - natural and mixed berries. Customers can grab a 750ml bottle of Beautiful Everyday Kefir in stores for five times less - and £8 difference - than the M&S's equivalent.

It's also 36% cheaper - or £1.38 less - than Yeo Valley Kefir (per 100ml). Kefir is a dairy-based beverage packed with billions of live cultures, calcium and plenty of protein. It can boost your health in several ways, reports Gloucestershire Live.

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Made from kefir grains, the fermented milk drink offers a significant amount of calcium, protein, and B vitamins. Kefir is also packed with live bacteria and yeast, which are usually managed by your immune system to ward off infections.

Speaking about the health benefits of Kefir, health expert Suzie Sawyer said: "Kefir naturally provides live cultures, produced during the all-important fermentation process. The cultures help to restore the natural equilibrium of the gut, maintaining the delicate balance of healthy bacteria."

"Once the gut is well-balanced, not only will digestion run smoothly, but the immune system will also be well supported and our overall health will improve. With 70% of the immune system living in the gut, it's great that Beautiful Everyday Kefir contains vitamin B12 for normal immune support, together with gut-friendly calcium and fibre too. It's also high in protein, so makes a great drink choice to start the day."

Julie Ashfield, managing director of buying at Aldi UK, said: "We want to bring our shoppers a more affordable alternative to current Kefir drinks on the market as good gut health should be accessible to everyone."

The Beautiful Everyday Kefir range is now available at select Aldi stores. Shoppers are advised to act fast, as Specialbuys tend to fly off the shelves - once they're gone, they're truly gone.

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