Aldi shopper spots 'genius' wine bottle design that you can pack in your bag

wine bottles on shelves in aldi
Aldi's good selection of value wines has long been a firm favourite among shoppers -Credit:Surrey Live / Eleanor Fleming


Fans of Aldi have found a 'brilliant' new wine bottle design that can easily be packed and stacked into any bag or suitcase because of its novel design. Some will even wonder why wine bottles were ever round.

With the weather getting warmer, the draw of a nice crisp Chardonnay or Shiraz will only get stronger for wine lovers. But with Aldi's new wine bottle design, the likelihood of getting drenched while lugging bottles to the beach, or even worse, dropping one while attempting to carry them, will become a thing of the past.

One extremely enthusiastic supermarket patron believes Aldi has discovered the ultimate solution that allows you to savour a glass of wine without straining to carry them, or face the possibility of dropping a nice merlot on the floor. She had the epiphany after visiting her local Aldi, where she found the newly launched range of unique wine bottles, perfect for slipping into a bag or suitcase, reports the Mirror.

READ MORE: Warning for people with smart meters as nearly 4 million households affected by fault

Wendy G eagerly shared her discovery on TikTok to demonstrate why she deemed the redefined bottle design as so extraordinary. Seated in her car, likely just concluding her shopping trip, she presents a flat plastic bottle coloured green to the camera.

Sporting an expression of shock, she queries: "What is going on Aldi? Bottles of wine? Plastic? " Tapping away at the bottle, she proceeds to display it horizontally allowing viewers to get a glimpse of its thinness. Subsequently, she unveils why she believes its such an innovation and its feasible usefulness in specific situations.

"Like this, so you can lay them in your suitcase! So if any of you are going on hen dos, girls nights out, stag dos, holidays [and you] wanna put some drink in your suitcase, Aldi have now designed these bottles that are plastic and lay flat! How flippin' clever is that? ".

She picked up a bottle of red in the store and says: "This is a Shiraz, the white wine ones, I couldn't find any... I think they'd just sold out. I didn't see a rose either but I got a red one. I mean this is just pure genius. Well done Aldi! ".

Her post has received almost 18,000 likes and others were keen to comment on her ideas for their use, with some sharing other ways they would come in handy. "Not me thinking that you could put them down the leg of your wide leg trousers for festivals and days out. Bit of sticky tape, boom there you go," suggested one.

Another thought the plastic was a much better idea when it came to sparing blushes: "Saves the jingle of shame when the bin men collect your recycling after a party," they joked. While another panicked slightly in case the volume had been reduced: "My heart sank when I thought they'd bought out half bottles of wine," they wrote.

Others offered alternative ideas, with one saying: "Will fit through your letter box. Post a bottle to a friend," and another sharing: "Can always buy one and refill it with your favourite."

One viewer expressed concerns about the environmental impact of Aldi's new wine bottle design, commenting: "More single use plastic is anything but genius."

However, another individual was quick to point out the eco-friendly aspects: "Recyclable and made from recycled plastic. Takes so much less space in transport, weighs much less. But unfortunately insanely ugly."

Aldi has confirmed that the innovative flat bottles, which were introduced last month, belong to their own wine brand Chapter and Verse and are entirely recyclable. The supermarket chain described the bottles as: "Made from 100% recycled PET, the new flat bottles weigh just 63g making them nearly seven times lighter and stronger than a standard glass bottle, while being completely shatterproof."

Customers can find these bottles, available in Shiraz, Chardonnay, and the newly launched rose, in stores across the country.