Aldi shoppers' anger at finding out what 'e' symbol on products really means

One shopper decided to investigate what the 'e' means
One shopper decided to investigate what the 'e' means -Credit:(Image: Unknown)

Aldi customers have been left scratching their heads after discovering what the 'e' next to the weight on their food products actually signifies, sparking fears they've been paying more for less.

The small 'e' symbol appears on the packaging of certain items and when one woman decided to investigate its meaning, she was taken aback to discover it indicates she might be paying more for less. The unhappy shopper took to Facebook to express her dissatisfaction, revealing that her 230g packet of crisps from Aldi only contained 139g of crisps.

In a state of annoyance, she asked, "How is this okay at all? [We] try to save money by buying from Aldi, but we don't even get the amount on the packet! "

Upon further probing, she found out that, "More than two-thirds of the packet was air - hence why I decided to check it... I put the whole bag with chips in it on the scales first and it was 157g," she disclosed.

Her disappointment escalated when she discovered that the crisps weighed significantly less than advertised, sparking a wave of indignation among other Facebook users. It was later clarified by someone that the mysterious 'e' symbol signifies that the stated volume or weight is merely an "average value", reports Yorkshire Live.

The Department of Industry, Science and Resources authority has set out clear guidelines under the Average Quantity System (AQS), which are echoed on their official website: "The AQS is an internationally agreed method of determining the size or quantity of pre-packed articles with a 'constant nominal content'."

Their explanation continues, "This means it provides confirmation of the measurement or quantity of goods in the package, being sold by measure (weight, volume, length, area or number)", as reported by the Express. Further clarification from the authority states that "no pre-packaged article can have a shortfall greater than five percent of the stated quantity."

However, customers have taken to social media to express their grievances. One Facebook user commented: "That isn't an estimation, though. Even mince has the 'e' and usually it's minimal difference - but nearly 100g is massive! " Another dissatisfied customer said: "Not getting what you pay for is a joke and being so far off the 'e' weight is just ridiculous."

EU regulations mandate that packaged goods sold within any EU country must clearly display the nominal quantity (weight or volume) of the contents on the packaging, as per the official European Union website. They also detail that the 'e' mark "placed next to the nominal quantity, shows that you have complied with the relevant European laws".

The Express, a sister publication of The Examiner, has contacted Aldi for a statement regarding this issue.